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BMW mulling potential 9 Series production

Nine months may be long enough to bring another human being into the world, but it may take BMW a bit longer to make up its mind on the production of a potential 9 Series model. The idea was first mooted when the Bavarian automaker presented the Vision Future Luxury concept at the Beijing Motor Show last year. Billed (not unlike rival Audi's Prologue concept) more as a design study than a pre-production concept, the Vision Future Luxury show car nevertheless took a larger form than the 7 Series, prompting speculation that a new flagship sedan could be in the works. The better part of a year later, such a decision has reportedly yet to be taken, but over at BMW Blog they're reporting that the automaker's incoming chief executive Harald Kruger is a fan of the idea and could give it the green light after he takes the helm in May. If approved, the model likely to be dubbed 9 Series would reportedly compete with the Mercedes-Maybach S600 – but then that model was earmarked to take on the Rolls-Royce Ghost. BMW has typically been careful not to overlap with its Rolls-Royce division, but considering how it's also been going downmarket with front-drive models to close the gap to the Mini brand, we wouldn't be all that surprised to see the 9 Series positioned maybe just below the next-generation Ghost and developed alongside it, taking a page out of rival VW's playbook. Volkswagen has, after all, made a brisk business out of sharing platforms and slicing market segments between the various brands under its umbrella. And while BMW is nowhere near as large, its new leadership could find new ways to increase its market share.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW i creates high-design solar charging carport

With the first deliveries of the i3 under way, and the recent i8 press launch, the marketing push in the US for the BMW electric sub-brand has begun. These i vehicles are supposed to have a completely different feel from the rest of the brand's lineup. To complement their earth-friendly ethos, the Bavarian company commissioned BMW Group DesignworksUSA in California to create a solar carport concept that could keep the models sustainably topped up on power. It premiered alongside the i8 in Los Angeles at the electric sports coupe's media launch.
At first glance, the BMW i Solar Carport Concept looks like a pergola from a winery or a well-groomed garden, but like the i vehicles, the deeper you look, the more high-tech features there are. The sides feature carbon elements in a similar way that the i3 and i8 have a carbon fiber-reinforced plastic body. Bamboo forms the uprights because its quick-growing nature makes it rather sustainable, and the solar panels are strung along the top to harness energy.
Obviously the sun can't provide all of the energy that the electric cars need, and a BMW Wallbox Pro charger is also connected to the power grid as a supplement. It includes a readout telling users the amount of solar energy versus municipal electricity it's using.