135i Sport Coupe Automatic Xenon!!! on 2040-cars

Auto blog

BMW, Mercedes ponder challengers to Uber

With autonomous vehicles seemingly just on the horizon of actually arriving to consumers, companies in the auto industry are already thinking about how the innovations could radically change how they do business. For example, BMW and Mercedes-Benz are considering a time where they might transform into ridesharing companies, according to Reuters. It almost sounds like the sci-fi motoring world Bob Lutz is predicting. The German brands foresee a future where some people hail their driverless cars like taxis and use them for short trips. The automakers could run those fleets, essentially making them Uber competitors. In fact, Tesla is reportedly mulling the idea, and Google might be, too. Alternatively, ridesharing services could buy the companies' models directly. "New mobility concepts will emerge with autonomous vehicles, which are robot cars. Fleet management will become a much more significant business," Peter Schwarzenbauer, BMW board of management member in charge of Mini, said to Reuters. With BMW's DriveNow and Daimler's Car2Go car-sharing services, both automakers are already experimenting with alternative ways to get their vehicles on the road. It's not too hard to imagine one of the brand's peppering a few autonomous cars into those fleets someday to test these new theories in the real world. "The ability to use a car, and then walk away is a serious business," Ian Robertson, BMW's head of sales and marketing, said about the future of driverless tech to Reuters. Related Video:

BMW brings burlesque, Warhol, M1 and 6 Series Grand Coupe to Paris Photo LA

BMW has worked with Paris Photo for ten years. This year, the photography exposition lands in Paramount Studios in Los Angeles for the first time, and BMW is not only coming with it, the Bavarians are bringing the Art Car that started it all: the 1979 M1 painted by Andy Warhol. For those attending the show, there will also be making-of video of Warhol working on the car - but if you remember the mini lecture that EVO magazine's Henry Catchpole gave on the Art Cars, you'll remember that Warhol finished the car so quickly that the cameraman barely had time to get the film rolling.
With that will also be a series of photos of the BMW 6 Series Gran Coupe dropped into noir scenes accompanied by burlesque models, all taken by photographer Uwe Düttmann. It's the first time they'll be exhibited at Paris Photo. You can check out a few of them in the high-res gallery above, and there's a press release below with more info.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.