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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Translogic 182: CXC Motion Pro II Racing Simulator

Translogic gets some seat time in the CXC Motion Pro II to test if the high fidelity racing simulator can impact our host's real-life track times. Host Jonathon Buckley hits the track at Auto Club Speedway of California in a 2015 BMW M4 to put down a baseline lap time before his virtual training session in the Motion Pro II. After learning the lines of the track in a simulated setting, Jonathon returns to the track to put his skills to the test. "We designed it, originally, as a professional training tool for race car drivers," says CXC Simulation's founder and president Chris Considine. "Make it authentic. Make it real." The Motion Pro II boasts "thousands of cars and track models," ranging from street cars, to rally and off-road vehicles. Will this hyper realistic racing simulator help Jonathon improve his lap time? Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. BMW Mazda Technology Coupe Racing Vehicles Translogic Videos Original Video

This is the BMW Z4 GTE that will wear the Roundel in ALMS

The Speedweeks at Daytona International Speedway are a month of racing and reveals, with the season's metal going for the flag at races like the Rolex 24 at Daytona and other cars being introduced to the public. In the latter category is the BMW Z4 GTE (click the image above to enlarge) joining the American Le Mans Series GT class this year with BMW Team RLL (Rahal, Letterman and Lanigan). This machine replaces the M3 GT that completed four years of service and won the class title in 2010 and 2011. Naturally, the team is tempering expectations for the Z4 GTE by repeating the fact that it sees this season as a development year.
BMW Team RLL drivers for its two cars will be Bill Auberlen and series rookie Maxime Martin in the No. 55, aided by Jörg Müller for the endurance races at Sebring and Road Atlanta. The No. 56 car gets Dirk Müller on a full-time basis, Joey Hand when he's not competing in the DTM series, and John Edwards when Hand isn't available. Uwe Alzen will help out with driving duties in the No. 56 at endurance races.
Want to know more? Scroll down below for the complete press release.