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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Defying Trump, major automakers finalize California emissions deal

WASHINGTON — The California Air Resources Board (CARB) and major automakers on Monday confirmed they had finalized binding agreements to cut vehicle emissions in the state, defying the Trump administration's push for weaker curbs on tailpipe pollution. The agreements with carmakers Ford Motor Co, Volkswagen AG, Honda Motor Co and BMW AG were first announced in July 2019 as voluntary measures prompting anger from U.S. President Donald Trump. A month later, the Justice Department opened an antitrust probe into the agreements. The government ended the investigation without action. The Trump administration in March finalized a rollback of U.S. vehicle emissions standards to require 1.5% annual increases in efficiency through 2026. That is far weaker than the 5% annual increases in the discarded rules adopted under President Barack Obama. The 50-page California agreements, which extend through 2026, are less onerous than the standards finalized by the Obama administration but tougher than the Trump administration standards. The automakers have also agreed to electric vehicle commitments. Volvo Cars, owned by China's Geely Holdings, said in March it planned to join the automakers agreeing to the California requirements. It has also finalized its agreement. The settlement agreements say California and automakers agreed to resolve "potential legal disputes concerning the authority of CARB" and other states that have adopted California's standards. In May, a group of 23 U.S. states led by California and some major cities, challenged the Trump vehicle emissions rule. Other major automakers like General Motors Co, Fiat Chrysler Automobiles NV and Toyota Motor Corp did not join the California agreement. Those companies also sided with the Trump administration in a separate lawsuit over whether the federal government can strip California of the right to set zero emission vehicle requirements. Ford said the "final agreement will reduce emissions in our vehicles at a more stringent rate, support and incentivize the production of electrified products, and create regulatory certainty." BMW said "by setting these long-term, predictable, and achievable standards, we have the regulatory certainty that is necessary for long-term planning that will not only reduce greenhouse gas emissions but ultimately benefit consumers as well." 

The 2016 BMW M2 is a steroid-addled M235i [UPDATE]

UPDATE: As it turns out, BMW mixed up the weight specs in the official press materials. We spoke to BMW for confirmation, and the manual M2 weighs 3,450 pounds, the DCT car weighs 3,505. We've updated the text to reflect this. If you're looking for a featherweight M235i, you'll be disappointed. The extra power and goodies are offset by negligible weight savings. When we first got behind the wheel of the M235i early last year, BMW was quick to point out the spiritual link between the small quasi-M car and its ancestors, the 2002 Turbo and the E30 M3, but we couldn't help but think fondly of the more potent 1M Coupe. And while the M235i got a lot of things right, its weight and price took some of the shine off it. But more importantly, the intangibles that those older BMWs nailed was somewhat lacking in the M235i – while fun, it was somewhat distant, unlike the visceral 1M. Until we drive the 2016 BMW M2, those intangibles will remain intangible. But on paper, the M2 looks to be a super-M235i, buffed up with M goodies like an active rear differential and lightened suspension components. But if you're looking for a featherweight M235i, you'll be disappointed. The extra power and goodies are offset by negligible weight savings. With the manual it weighs 3,450 pounds, an 85-pound reduction. With the DCT, it's a wash at 3,505 pounds. At least the M2 looks like a proper M car. The side bodywork swells 2.1 inches up front and 3.1 inches in the rear to accommodate wide 19-inch forged wheels wrapped in Michelin Pilot Super Sport tires. The front end takes the M235i theme (itself an adrenaline-injected version of lesser 2 Series cars) and adds steroidal menace, with the expected larger intakes to feed the extra engine radiator. Out back, there's a diffuser in the rear tray that the M235i lacks, and the scallops that incorporate the taillights plainly telegraph the extra rear width. It's the M4's handsome younger sibling. Like the M235i to which its clearly related, the heart of the M2 is a 3.0-liter inline-six that inhales through a TwinScroll exhaust manifold-integrated turbocharger. High-precision direct injection, Double-VANOS, and Valvetronic are all present and accounted for, with some M goodies like pistons and crank bearings trickling down from the M3 and M4. The result is 365 horsepower at 6,500 rpm and 343 pound-feet of torque available from as low as 1,400 rpm.