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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW M boss denies supercar collaboration with McLaren

The first time there was a McLaren Honda Formula 1 team, McLaren did some moonlighting with BMW on a supercar for all time, the F1. It just so happens that McLaren Honda is a thing again, and Car magazine recently ran a piece saying McLaren and BMW would get back together on another hopped-up coupe with roughly the same working agreement as before: BMW supplies a screaming V8, McLaren builds the body to go around it. Only this time the car would be a BMW model, not a McLaren, and be BMW's version of the next-generation McLaren 650S. The Car piece said that BMW head of R&D Klaus Frolich first got in touch with McLaren nine months ago, however, the head of BMW's M division, Frank van Meel, said he doesn't know anything about it. Mentioning every BMW exec referred to in the story, van Meel told Australia's Motoring, "I haven't had a phone call, [CEO] Harald Kruger hasn't had a phone call, and Klaus Frohlich hasn't had a phone call." The Car story said the reason BMW hasn't done a conventionally powered exotic recently is that former CEO Norbert Reithofer didn't want anything to eclipse the i8, the i brand, and the eco credentials the brand is charged with promoting. Changes in the executive suite – new CEO, new M boss, new R&D chief – were thought to meant changes in approach. Not according to van Meel, who gave those same i brand reasons to Motoring as then reasons BMW has no interest in a 750-horsepower, quad-turbo coupe. On top of that, after spending billions to move the game forward with in-house carbon fiber technology, van Meel asked, "I don't understand why we would need to work with McLaren for a supercar anyway. All of the technologies the story suggested are technologies that are core competences here at BMW and at M. Nobody in the world is more advanced with carbon-fibre than we are." The extent of the denial is so detailed that we're inclined to believe BMW on this one; cover stories usually stop at curt phrases like "We have no knowledge of that" or "We don't comment on future product." So you can put away your dreams of a McLaren F1 Part Two. For now. Related Video:

Recharge Wrap-up: BMW invests in Zirx, EV charging on National Mall

BMW i Ventures has invested in valet company Zirx. Zirx offers on-demand valet services in urban centers and other areas where parking can pose a challenge to drivers. Drivers use the Zirx app to mark their location, where an agent will pick up the car and park it and, if desired, refuel/recharge, wash or have other maintenance performed on the vehicle in the meantime. "BMW i Ventures provides equity financing to service providers it identifies as having high potential to make urban mobility smarter, more efficient and more flexible," says BMW i Ventures Managing Director Ulrich Quay. "With its combination of service and technology that makes it easier for drivers to park and take care of their cars, ZIRX has the potential to be a central component of on-demand services." Read more in the press release below. Tesla gets more Google searches in China and Norway than any other automaker. While Toyota searches dominate much of the rest of the world, Tesla is enjoying solid favor in Norway. While electric vehicles make up about a quarter of new car sales in the Scandinavian country, Tesla has had trouble getting a foothold in China. Perhaps the Google searches mean Chinese drivers could be warming up to the automaker. Read more from Gas2. Two EV charging stations have been installed at the National Mall in Washington, DC. Installed by the National Park Service, the stations – which cost $2 per hour to use – are located across from the National Museum of American History and from the National Air and Space Museum. "As the National Park Service prepares for its second century of service to the American people, we are committed to providing clean and green energy to promote a healthy environment," says the National Park Service Acting Superintendent Karen Cucurullo. Read more from NBC Washington. BMW i Ventures Makes Strategic Investment in ZIRX New investment helps fuel ZIRX's expansion into new markets and service offerings; company introduces ZIRX Enterprise SAN FRANCISCO and NEW YORK, Sept. 2, 2015 /PRNewswire/ -- BMW Group today announced a strategic investment in ZIRX under the company's venture capital entity, BMW i Ventures. An innovative on-demand parking and car services company built for drivers, ZIRX eliminates the frustration that drivers face in owning a car and parking in major urban markets like New York, Los Angeles, San Diego, San Francisco, Seattle and Washington D.C.