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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

Mini Cooper SE Convertible wheels made entirely from recycled aluminum

Mini has revealed an interesting fact about its limited-run Mini Cooper SE Convertible: It's the first production car with wheels made from 100% recycled aluminum. Despite sharing the same look as wheels available on the regular SE hatch, they're actually much more environmentally friendly. The wheels were developed with Swiss wheel manufacturer Ronal. The company sells aftermarket wheels under the Ronal and Speedline brands, and it supplies OEMs. And it's no stranger to more environmentally-friendly wheel production. It supplies wheels for the Audi E-Tron GT that are made using a smelting process that produces oxygen rather than carbon dioxide, and it now has a line of claimed carbon-neutral aftermarket wheels. But back to the Mini's wheels. Using all recycled aluminum has the obvious benefit of not requiring new aluminum to be manufactured. But the benefits are greater than just the raw material use. Mini points out that a major improvement in carbon emissions comes from being able to skip the electrolysis process for new aluminum manufacturing. Pure aluminum is extracted from aluminum oxide (which is in turn taken from the mineral bauxite). To do this large amounts of electricity are passed through molten solutions of aluminum oxide and cryolite (which takes energy to heat) across graphite cathodes and annodes. Not only does this use a lot of electricity that has its own carbon costs, the oxygen that separates from the aluminum bonds to the graphite annodes, yielding more carbon dioxide (which is why the production of those Audi wheels is also interesting). In total, Mini says the recycled wheel production reduces carbon emissions by 75%. More specifically, it estimates about 0.16 kilograms (0.35 pounds) per kilogram (2.2 pounds) of aluminum used. Mini also stresses that this process still maintains all the strength of conventional wheels, just in a greener way. And of course, the wheels themselves are recyclable again. Mini, and BMW more broadly, are looking at ways to upscale the process and to source suitable recyclable products, likely other old wheels from cars no longer on the road. Though neither company said anything about when we'll see fully recycled wheels more widely available. Related Video: MINI Electric Pacesetter inside and out

BMW 3.0 CSL Hommage evokes classic 1970s Bimmer design

BMW enjoys taking advantage of the annual Concorso d'Eleganza Villa d'Este as an opportunity to re-imagine some of company's vintage shapes in modern ways with concepts like the M1 Hommage, 328 Hommage, Concept 90 motorcycle, and even last year's Mini Superleggera. This year's event on the shores of Lake Como is no different, and the Bavarian brand is celebrating one of its great sports coupes from the 1970s with the BMW 3.0 CSL Hommage. Bathed in a shade called Golf Yellow that perfectly evokes the era of the original, the Hommage's design seems to incorporate a few cues from the current 6 Series into the classic look of the 3.0 CSL. However, the front end is actually a little ungainly to our eyes due to the massive grille, and the fenders that fold up over the hood. The laser headlights are a great touch because their X-shaped centers are inspired by old racecars. The design improves significantly in profile and really starts to show the inspiration from the original 3.0 CSL. This concept has some beautiful rear haunches, and the big, creased fenders lead the eye to the massive rear wing. The back end also maintains much of the vintage design, including the roof spoiler, but the shape gets modern touches. So while the source of this inspiration was a bit angular, the lines have been gently curved for the Hommage. Of course, a CSL must be lightweight, as signified by the last letter in its name. Where the original uses aluminum and Plexiglas to shed pounds, the Hommage uses carbon-fiber-reinforced plastic parts throughout the body. The interior is also made from CFRP, and occupants sit in quilted racing buckets. An especially cool touch is the V-shaped cross-member at the back that evokes the look of a roll cage, while being a bit more artistic. The only indication that BMW is giving about the 3.0 CSL Hommage's powertrain is that it uses an inline six with eBoost, but as a concept the engine doesn't really matter, anyway. Get a good look at the whole design in the gallery above. BMW 3.0 CSL Hommage. Racing flair with a touch of class. Munich/Cernobbio. Amid the audacious design studies and automotive beauties from a bygone era gathered at the Concorso d'Eleganza Villa d'Este, the BMW Group presents its new BMW 3.0 CSL Hommage – and in the process makes a pretty formidable statement of its own. This model is the BMW Design Team's tribute to the 3.0 CSL, a timeless classic and iconic BMW Coupe from the 1970s.