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BMW reveals i8 Concours d'Elegance Edition ahead of Pebble Beach

If you want to be among the first owners in the United States of the new BMW i8, the Pebble Beach Concours d'Elegance will be the place to be next Saturday. That's where Gooding & Company will auction off this one-of-a-kind hybrid supercar.
The BMW i8 Concours d'Elegance Edition was previously slated to be the very first i8 in North America, but has now apparently been downgraded to the guarantee of being among the firsts. In any event, it packs a series of special touches to make it unique. For starters, it's decked out in matte grey with unique brown leather upholstery, blue accents and Pure Impulse Tera World trim, with BMW i8 logos embossed into the headrests, special treat plates and the signatures of several key BMW personnel on the rear parcel shelf.
Pending government approval, it's set to be the first vehicle in the US fitted with laser headlights, and comes equipped with a special key, Louis Vuitton luggage and a "professional edition" BMW Charging Station. Scope out all the details in the press release below and take a closer look in the gallery above.

BMW M1 poised to set new records at auction

A rare BMW M1 with exceptionally low mileage is set to break records when it goes up for auction next month. The Bavarian supercar is one of just 450 examples made. It has only 424 miles on the clock after decades in storage, putting it in prime position to draw heavy bidding. The legendary M1 was the first vehicle made by the M division and brought together some of the biggest names in the business. The chassis was designed by Dallara, the body by Giorgetto Giugiaro, and development was carried out (at least initially) by Lamborghini. It was the first mid-engined supercar BMW made. The original idea was to homologate the M1 for racing. But when the FIA changed the rules, BMW started the Procar series that put F1 drivers behind the wheel of racing-spec versions of the M1 ahead of the European grands prix. That put BMW and its M division on the map, earning the M1 a special place in the history books. BMW only made 450 examples, of which 399 were road-going versions like the one you see here. And it's a gem, to be sure. Chassis number WBS59910004301426 was delivered new in Arctic white with black checkered upholstery to a dealer in Italy, which never sold it. A broker in Pennsylvania acquired it for baseball legend Pete Rose, who never took delivery. And so it sat in the dealer's warehouse for over three decades. A friend finally managed to convince that US dealer to part with it. And after replacing a handful of soft components (with only original parts, of course), the current owner is now putting it up for sale at RM Sotheby's upcoming auction in New York. Given the pristine condition of this particular example and its low mileage, the auctioneers expect it will fetch between $800,000 and $1 million. That could stand to make this the most expensive M1 ever sold. According to Sports Car Market, the current record for an M1 stands at $854,000 paid in 2011 for a racing-spec Procar with livery designed by Frank Stella. The most ever paid for a road-going example, however, rests at $605k. This example, then, stands not only to obliterate the M1 auction records, but elevate the iconic supercar into 507 (and even 328) territory among the most valuable BMWs ever made. It may, however, have a tough time getting the attention it deserves, considering some of the other machinery RM has lined up for the Driven By Disruption sale.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.