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BMW 8 Series coming in 2020

As good as the BMW 7 Series may be – and trust us when we say it is very good indeed – it just can't compete with the marketplace juggernaut that is the Mercedes-Benz S-Class, at least not where global sales are concerned. And with sales come profits, especially at the six-digit price point many of these high-end luxury cars sell for. Put simply, Mercedes is cashing in on the S-Class, and BMW wants a bigger piece of that pie. It comes as little surprise, then, that Autocar reports BMW is currently considering two proposals for a new 8 Series that would slot just above its current 7 Series. One option is the currently-en-vogue four-door coupe. The other option is a more traditional two-door coupe, likely with a cabriolet option. The last time we heard such rumors, BMW was dismissing them back in 2013. Whichever way BMW decides to take its 8 Series plans, Autocar suggests that a concept vehicle ought to hit the show circuit in sometime in 2018, with a production model following in 2020. The car would be based on the underpinnings of the latest 7 Series, with a price considerably less than the Rolls-Royce Ghost (which also falls under the BMW umbrella). Considering BMW's penchant for multiple model variants, we won't be surprised if all three options get the green light, with a Gran Coupe version standing as the flagship. With the 6 Series Gran Coupe currently priced just below the 7 Series (and at a hefty premium to a comparable 5 Series four-door), an 8 Series would likely brush up against $100,000 for a base price. That might not take much out of S-Class sales, but it would make some tidy profits for BMW. Related Video:

China sticking to its guns on EVs for the future

Automakers are obviously free to develop whatever next-gen, zero-emissions tech that they want. However, if a company wants to get on the good side of the Chinese government, that strategy better include some plug-in vehicles. The authorities there are lending major support to plug-ins at the moment, and its forcing the auto industry to play along. According to Bloomberg, Toyota, Volkswagen, Hyundai, and BMW are all launching dedicated EV brands with their joint venture partners, and as many as 40 electric models could hit the Chinese market this year alone. However, analysts don't think the vehicles are going to sell well. Instead, the launches are essentially a way for companies to play nice with the government and help get the approval to build factories in the country. Take Toyota as an example. The company is pushing the future of hydrogen hard with promotional films for the Mirai and engineers talking down fast-charging EVs. Still, the Japanese automaker is getting ready to launch two EV brands in China with its joint venture partners, according to Bloomberg. China's push for alternative fuels has been happening for a while, but it really kicked into high gear last year. The government has set a goal to improve fleet-wide economy by 40 percent by the end of the decade in order to spend less importing oil and for the population's health. The plan has shown some success so far with hybrid and EV sales growing early in 2015. Related Video: News Source: BloombergImage Credit: Kin Cheung / AP Photo Government/Legal Green BMW Hyundai Toyota Volkswagen Green Culture Technology Electric tax incentives chinese government

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.