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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW M4 versus Audi RS5 | Autoblog Podcast #546

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We debate the merits of the BMW M4 and the new Audi RS5 and our hopes for the refreshed Mercedes-AMG C63. We also discuss the state of Cadillac, the future of the Ford Fusion and the rumored Mercedes-AMG competitor to the Porsche 718 Boxster and Cayman. Autoblog Podcast #546 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 BMW M4 versus 2018 Audi RS5 Cadillac and Mercedes-AMG sport coupes The state of the luxury car industry The future of the Ford Fusion Replacement for the Mercedes-Benz SLC Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Design/Style Podcasts Audi BMW Cadillac Ford Lexus Lincoln Mercedes-Benz Convertible Coupe Crossover SUV Luxury Performance bmw m4 mercedes-amg c63

BMW i3 takes to the track, circles it in a way you don't expect

So, who wants to see a BMW i3 race around a track. That's what we thought. It's not a long video, but it is entertaining, and the way the urban EV does a 'loop' at second 25 certainly caught out eye. The i3 is scheduled to go on sale in the US later this year and will start at $41,350. The diminutive electric vehicle has a top speed of 93 miles per hour and can hit 62 mph in 7.2 seconds. We found it a hoot to drive, but we're not sure if hardcore BMW performance fans will totally 'get' this car's performance. The i3 is great at what it does, but it wasn't born to hit the race track. After seeing this video, though, we want a crack at it, skinny wheels and all. You can get a behind-the-scenes glimpse here, where Chris Neff writes, "The i3 basically turns in on itself. This is one sharp turning radius, take a look at 24 seconds into the video. We were actually trying to get the i3 to do doughnuts, but the computer would not let the rear brake loose, still, you can see how it held and how sharp we were turning....about 27 times in a row." Watch all 49 seconds below. And wonder with us if whatever aerial device was used to get the shot that ends at four seconds in was destroyed just after the video cuts away.