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BMW predicts 2 Series Active Tourer will have 75% conquest rate

Wed, 23 Jul 2014

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

BMW 8 Series revival not coming anytime soon

Mon, 19 Aug 2013

If you thought the BMW Gran Lusso Coupe concept that was shown at Villa d'Este a few months back was a preview of a new BMW 8 Series, prepare to be disappointed. According to a report from the UK's Autocar, BMW officials have "rejected suggestions" that a production model based on the concept was coming. To be fair, though, would you expect them to just acknowledge it?
The Brits seem to be thinking the same, as the story went on to quote BMW research and development chief, Herbert Diess, who claimed, "We're looking into the possibility of production, but a decision is still a way off." Diess also points out that it's far too early for anything to be confirmed, seeing as how the concept only debuted about 10 weeks ago.
The well-received Gran Lusso was penned by Pininfarina and motivated by a brawny, twelve-cylinder engine. If it were to enter production, it'd likely sit at the top of BMW's gas-powered offerings, and would compete against the Mercedes-Benz CL AMG and Bentley Continental GT.

In-demand BMW i8 deliveries start in June, and it's more efficient than we thought

Thu, Mar 13 2014

Memo to Elon Musk: objects in the rear-view mirror may be closer than they appear. In this case, it's a couple of plug-in BMWs. And they represent the closest thing to a true competitor for Musk and the Tesla Motors electric vehicles. The German automaker re-confirmed that demand for its upcoming i8 plug-in hybrid will exceed the initial supply batch, though BMW didn't release any specific numbers, Reuters says. BMW will start production next month with deliveries commencing in June for the 362-horsepower i8. The news is consistent with a November estimate from BMW that indicated that the first year of i8s were essentially spoken for in advance. We learned in late January that the number of i3 battery-electric vehicles imported to the US won't meet demand during that vehicle's first year of sales either. Here's the thing: all these people were interested in the i8 when BMW said the car got the equivalent of 94 miles per gallon. Turns out, those calculations were a bit off. Reuters also notes that the new numbers show the i8 gets 112 MPGe. That's on the lenient European cycle, but if anyone was holding out for an i8 with triple-figure fuel economy, your time (to get on the waiting list) has come.Motley Fool proposed late last month that BMW is positioned to be Tesla's only real competition when it comes to high-performance plug-in vehicles. The reasoning was that the BMW plug-ins, like the Teslas, are being built from scratch and don't just have EV powertrains dropped into existing vehicle platforms. Whether or not the competition is truly a two-team race is something we're not sure is completely decided yet, but we know it'll be fun to watch unfold either way. Want proof? Check out Autoblog's enjoyable First Drive of the i8 here.