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BMW hints at long wait for Tesla Model 3 in new ad

When an automaker takes 373,000 advance reservations for a highly touted electric vehicle, that company can become a big target. A competitor, BMW for example, could then take aim at that target in an ad. As you might suspect from how all this is worded, the German automaker doesn't mention Tesla Motors or its Model 3 by name in the ad, as you can see above. As it gets ready to start selling its 330e iPerformance plug-in hybrid, BMW launched a couple of advertisements during the Summer Olympics this month, Advertising Age says. While talking about the unnamed competition, the tag line says: "You will wait, and wait and wait some more." One ad shows a woman walking by two empty charging stations, which look an awful lot like Tesla Superchargers, on the way to her new BMW. The reference makes sense, as prospective buyers of the Tesla Model 3 will have to, uh, wait until at least late next year to get their new vehicles. The 330e iPerformance PHEV goes on sale this summer and will start at $44,695, about $10,000 more than where the Model 3 is expected to be priced. According to one of the ads, the car gets a 72 miles per gallon-equivalent fuel-efficiency rating and can travel as far as 14 miles on electricity alone thanks to its 7.6-kWh li-ion battery. The car can also go from 0 to 62 miles per hour in about six seconds. You can read our "First Drive" review here. BMW currently sells two plug-in vehicles in the US, both are under the automaker's i sub-brand. Through July, Bimmer has sold almost 4,400 units of its i3 battery-electric vehicle and almost 800 of the i8 plug-in hybrid supercar. In 2015, the two models had sales of 13,289 units, about double the 2014 numbers. Related Video:

Trump turns his unpredictable ire towards German carmakers

President-elect Donald Trump likes to be unpredictable. During the election, he used the phrase in reference to foreign policy and dealing with terrorism. But he's using the same tactic with the automotive industry, making broad statements that send manufacturers into emergency-response mode. The latest salvo comes from an interview with Germany's Bild, where Trump threatened a 35-percent import tax on German manufacturers. ( Reuters covers the highlights in English here.) "If you want to build cars in the world, then I wish you all the best. You can build cars for the United States, but for every car that comes to the USA, you will pay 35 percent tax," Trump said. Trump's comments seem to be directed at manufacturing in Mexico, although it's unclear if the comments refer to any import from a German automaker or just those from south of the border. BMW is building a $1-billion plant in San Luis Potosi, Mexico, where it plans to assemble the 3 Series. Mercedes-Benz is joining up with Nissan to build a new facility in Aguascalientes near the Japanese company's existing factory. And Volkswagen recently expanded its massive footprint in Puebla to build the new Tiguan as well as a separate factory for the Audi Q5. Reuters states that Trump thinks there's not enough reciprocity between Germany and the United States, as Germans don't buy Chevrolets at the rate American buy Mercedes-Benz Vehicles. At present, only the Corvette and Camaro are sold in Germany. The German subsidiary of Chevrolet parent General Motors, Opel, is the fifth-ranked automaker in the European Union, ahead of FCA but trailing Ford, VW, and both French auto companies. In response to Trump, Germany's deputy chancellor (Chancellor Angela Merkel is shown above) and minister for the economy, Sigmar Gabriel, did not mince words. As reported by The Guardian, Gabriel said "The US car industry would have a bad awakening if all the supply parts that aren't being built in the US were to suddenly come with a 35% tariff. I believe it would make the US car industry weaker, worse and above all more expensive." Asked what it would take for Germans to buy more American vehicles, he said "Build better cars." Gabiel also noted that BMW's largest plant is already in the US. The Spartanburg, SC plant exports about 65 percent of its 400,000-unit annual production to foreign markets and directly employs 8,000 workers according to BMW.

BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.