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Toyota: One Bold Choice

Mon, Feb 2 2015
Toyota paired paralympian Amy Purdy and the incomparable words of Muhammad Ali in its 2015 Super Bowl spot, How Great I Am. Interspersing cuts of Purdy triumphing over her disability with images of the new-for-2015 Camry, Toyota tied its ad in with the simple hastag, #OneBoldChoice. That said, we aren't sure how this spot will play for those who aren't familiar with Purdy's triumphant story.

We've already sampled the refreshed Camry in a lengthy and comprehensive review, so head over and have a look.

By Autoblog Staff

See also: Recharge Wrap-up: BMW plans for retired batteries; automakers support dual-standard chargers, 2.1 million vehicles recalled again over faulty airbags, Akio Toyoda pledges return to WRC in 2017 with a Yaris.

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