Tesla China president steps down after fewer than 9 months on the job

Tue, Dec 16 2014

In July, 2013, before Tesla had delivered its first car to China, CEO Elon Musk called the country a "wild card." A year on, that continues to be the case, with media reports all over the spectrum concerning how Tesla is doing in China. The immediate future won't be any calmer with news that Tesla China president Veronica Wu has resigned from the company, having just taken the job in April. Hers follows the sudden departure of Kingston Chang, the man she replaced; he was hired away from Bentley China in March, 2013 and left in March of this year citing personal reasons.

Observers have put the latest departure down to the difficulties of Tesla's expansion efforts. In spite of widely acknowledged pent-up demand and the Model S being priced below expectations in China, the company has stumbled a few times navigating issues such as customs paperwork, on-time customer deliveries, navigation systems with local mapping and the installation of charging equipment for customers in rural areas. Speculative articles questioning the company's actual sales numbers in China inflate the narrative of a "speed bump" in the way of Tesla's ambitions.

Tesla China's head of charger network development, Tom Zhu, will run the company in the interim.

By Jonathon Ramsey