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Kia K900 looks, sounds snarly with forced induction in SEMA preview

Sat, 25 Oct 2014

Kia is getting all set for this year's SEMA Show in Las Vegas, and among its vehicles is something that seems pretty mean.

The Korean company is keeping details quiet about what's under the hood of what it calls the High-Performance K900, but from listening to this video it certainly sounds fantastic with quite a meaty growl. There might be some form of forced induction going on, though we can't say for sure. Elsewhere on the car, Kia isn't being so tight-lipped. The High Performance wears a custom shade of gray paint with a one-off body kit, featuring carbon fiber inserts. It also sports 21-inch gloss black wheels and black chrome trim.

Honestly, we were left scratching our head a little when LeBron James signed on to be the "luxury brand ambassador" for the K900. However, if he were driving this around Cleveland, the endorsement might make a little more sense. Check out the video above to glimpse the concept for SEMA, and read the little that Kia is saying about it in the release below.



KIA MOTORS AMERICA SEMA 2014 "A DAY AT THE RACES" -- HIGH-PERFORMANCE K900

Exceptional performance and personalized style are prerequisites for the machine that carries a racing driver or team owner to and from the track on a daily basis, and the High-Performance K900 delivers both. Starting with a custom, one-off body kit with carbon fiber inserts, custom-blended gray paint, blacked-out chrome trim and massive 21-inch gloss-black wheels, the High-Performance K900 offers a subtly menacing appearance, which hints at the power underneath.

By Chris Bruce


See also: LeBron James to rep Kia K900, 2015 Kia Soul EV, Kia's brand perception still painfully lags behind reality.