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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley SUV spotted wearing its own suit

It's been over two years since Bentley unveiled its first SUV concept at the 2012 Geneva Motor Show. In the time since, Bentley has sent it back to the drawing board and started development, embodied just a couple of weeks ago as a test mule wearing the bodywork of an Audi Q7, the replacement for which will share its underpinnings with the new Bentley. But what we have here is our best look yet at the forthcoming big Bentley.
Now wearing its own suit (albeit a heavily camouflaged one), this Bentley SUV prototype was recently spotted undergoing testing. And judging from the NewBentley.com stickers plastered along its flanks and rear bumpers, it seems like the crew from Crewe wanted us to see it - or at very least has resigned itself to the fact that we probably would.
The prototype is already wearing the new round headlamps that were part of the redesign, as well as LED taillights, and the interior photos snapped through the windows give us an idea of what to expect from the completed cabin, including the digital instrument cluster and head-up display at the base of the windshield.

Bentley may develop 500-hp, all-electric sports car

At dinner during the recent press launch for the Bentley Bentayga, CEO Wolfgang Durheimer stood up to discuss potential directions for the Bentley brand. One of them could be an all-electric version of the EXP 10 Speed 6 concept first revealed at the 2015 Geneva Motor Show, Top Gear reports. According to Durheimer, the Speed 6 concept has received incredible customer response, summed up as, "Stop talking about it and build it." Yet the CEO says Bentley would want to do something even more interesting with the coupe, so an electric powertrain with anywhere from 400 to 500 horsepower is being developed. That's not to say we'll ever see it for sale, but the best minds in the company are working on it. Top Gear says that such a car would probably share innovations developed for the rather lovely Porsche Mission E concept we saw at Frankfurt, resulting in a range of around 300 miles and fast charging capability. Traditional engines would also be developed for those that prefer their Bentleys to play four-stroke combustion notes. The other direction - and if we're wagering we think this one is much more likely - would use the Bentayga platform but be a sharper, edgier take on a crossover. At that same dinner, Durheimer said response to the Bentayga has urged Bentley to increase its sales projections. That makes an even stronger case for the smaller crossover already being considered in January this year and reaffirmed in June. Top Gear thinks that would be an "SUV-coupe" with four doors and more performance. Whichever one gets the nod, it's expected to hit the road in the next three years. Related Video: Featured Gallery Bentley EXP 10 Speed 6 Concept: Geneva 2015 View 9 Photos News Source: Top GearImage Credit: Copyright 2015 Drew Phillips / AOL Green Rumormill Bentley Coupe Concept Cars Electric Future Vehicles Luxury Performance bentley bentayga wolfgang durheimer porsche mission e concept bentley crossover bentley exp 10 speed 6