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Bentley Batur is the next Mulliner creation after the Bacalar

Bentley's Mulliner personalization division launched the Balacar Speedster in 2020 — named after Laguna Bacalar in Mexico's Quintana Roo state — and sold the limited run of 12 examples almost immediately at about $2 million per. With just four Bacalars remaining to be delivered to customers, and since the first rule of having a hit is having a follow-up ready, it's no wonder that Mulliner will introduce its next small-batch, bespoke car in 10 days: At 8 p.m. Pacific time on Saturday, August 20, during Monterey Car Week, the Crewe automaker will unveil the Batur. Our invitation to exhilaration. This is where finely-honed bespoke craftsmanship and next-generation design meet. The #Bentley #Mulliner #Batur. 04:00 BST, 21.08.2022 pic.twitter.com/g0kV5K2ffJ — Bentley Motors (@BentleyMotors) August 9, 2022 We know a couple of things about the Batur. It's not clear what vehicle the model is based on, but we're told it will be a "hand-built grand touring Bentley." We're going to guess this means the Flying Spur chassis gets the nod, because the next thing we know about the Batur is it "showcases themes and forms that will define BentleyÂ’s future range of Battery Electric Vehicles." Bentley's first EV is anticipated to be a high-riding sedan sitting on Volkswagen's SSP battery-electric platform, the even more luxurious follow-up to the Audi Artemis electric sedan that will introduce upscale versions of the SSP architecture. The short video shows a very Bentley diamond grille laid in with burnt orange accents.    The last thing we know about the Batur is that it's named after another body of water, this time Lake Batur in Kintamani, on the island of Bali in Indonesia. There looks to be quite a span between the Batur's EV-forward design and the first Bentley EV. A report out of Germany in July said the VW Group continues to struggle with software for the swarm of battery-electric product the brand wants by 2030, pushing launches back potentially by years — issues that cost former VW Group CEO Herbert Diess his job. Audi's retail version of the Grandsphere concept might not show until 2027 instead of 2024, and the first Bentley EV that was due in 2025 might face a similar delay.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.