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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.

2016 Bentley Bentayga in the buff [w/video]

Look, before you rush to the comments and start ranting about how ugly the Bentley Bentayga is, let's talk about how bad it could have been. Remember the EXP 9 F concept from Geneva a few years ago? You know, the one with the, as associate editor Jonathon Ramsey says, "cat anus headlights." Yeah. The production car doesn't look half bad now, does it? No matter, the Bentayga will probably be Bentley's best-selling model when it launches. And there's a lot to like, too – endless swaths of fine leather, super-luxurious seating for four or five, and a 600-horsepower, 12-cylinder engine. Plus, Bentley actually engineered the Bentayga to go off road, with various traction management modes to handle the rough stuff. Following the initial launch, Bentley will offer diesel, hybrid, and Speed versions of the Bentayga, as well as a seven-passenger version. We're also willing to bet the brand's 4.0-liter, twin-turbo V8 will find its way under the hood at some point, too. Get a load of the big gal in the gallery above, and scroll down for the press blast. It truly is the Bentley of SUVs. BENTLEY BENTAYGA: THE FASTEST, MOST POWERFUL, MOST LUXURIOUS AND MOST EXCLUSIVE SUV IN THE WORLD - A true Bentley, combining unparalleled luxury with sporting ability, off-road performance and everyday usability - Innovative and advanced technology – cutting-edge features with trademark exquisite luxury - Designed, engineered and built in Crewe, UK, sector-defining SUV takes Bentley luxury to new places - Sculptural design with elegant, timeless execution, balances athleticism with presence - Bentley workforce blend exceptional craft and skill with modern production techniques and materials - Intricate detailing and precision in wood, metal and leather creates a modern, luxurious handcrafted interior - Effortless Bentley performance, unrestrained by climate or terrain - A new highly advanced chassis for ultimate ride quality and comfort - All-new Crewe-built W12 offers unrivalled power and torque, efficiency and refinement, the most powerful and fastest SUV ever - Launch model is joined later by high performance, clean technology diesel and plug-in hybrid, as well as a seven seat option (Crewe, 9 September, 2015) Bentley Motors is today announcing full details of its pinnacle, sector-defining new model, the Bentayga. The Bentley Bentayga combines unparalleled luxury with effortless performance and everyday usability.