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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Here's the Bentley Bentayga actually going off-road

There might not be many opportunities to see a Bentley Bentayga getting dirty off-road, but Bentley is making sure its upcoming crossover can perform capably when off the beaten path. This video demonstrates the Bentayga's all-wheel drive system, and you can see the wheels braking when needed. While the SUV's exterior is covered in cladding, you get an idea of the vehicle's general shape. A small skid plate is also visible underneath. It is not set to go on sale until 2016, but the Bentayga has been spied testing all over the world. Bentley also already offered a good look at the interior. Most recently, the model showed up on the highways around Dubai, likely for hot-weather evaluation. Laps around the Nurburgring should also help keep the SUV relatively light on its feet. With 4,000 interested customers lined up as of earlier this year, the Bentayga should be a success for Bentley. After launch, a diesel V8 version and a plug-in hybrid are reportedly on the way in 2017. Later, a smaller crossover might be in the cards, too. Related Video:

Bentley's Ultra Performance Hybrid succeeds the 6.0-liter W12

The twin-turbo 6.0-liter W12 engine composed the soundtrack to dreams around the world once it found a home in the Bentley Continental GT, which entered a production in 2003. That engine will sing its final encore in the Bentley Batur Convertible before the curtain comes down, tuned to its highest-ever output of 739 horsepower and 738 pound-feet of torque. The Englanders in Crewe have lifted the hood on the successor, without providing all the details. What we know for now is that the powerplant debuting this summer is called the Ultra Performance Hybrid, a V8 PHEV with "more than 750 PS combined output" and an all-electric range of 50 miles on the WLTP cycle.   We haven't been given a displacement figure, nor did Bentley use the word "turbo" in its release. However, looking around the Volkswagen Group, the twin-turbo 4.0-liter V8 PHEV in the Porsche Panamera Turbo E-Hybrid and Lamborghini Urus SE seems a solid fit for this application. We're told to expect "the highest output ever offered in a Bentley," Since the 740 hp in the droptop Batur equals 750 PS — achieved without electrical assistance — there's reason to hope for something closer to 800 hp than 750. The Panamera Turbo E-Hybrid makes a combined 670 hp and 680 lb-ft, the Urus SE a combined 800 hp and 699 lb-ft. Both of them also hide a 25.9-kWh battery. [video width="2000" height="720" mp4="https://s.aolcdn.com/os/ab/_cms/2024/05/09084632/bentley-hybrid-sound.mp4"][/video] In the Bentley, the e-motors will also spread torque across a wider swath of the rev band than the non-hybrid W12. The company released a short sound clip, and yep, this things sounds like a Bentley engine, from purr to growl never leaving the basso profondo range. The Ultra Performance Hybrid will take its place at the top of the Bentayga, Continental GT, and Flying Spur ranges before the summer ends. We find out closer to that time what happens to the other engines on the menu, the twin-turbo 4.0-liter non-hybrid V8 and the twin-turbocharged 2.9-liter and 3.0-liter V6 plug-in hybrids for the Flying Spur and Bentayga, respectively.