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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2017 Bentley Mulsanne Extended Wheelbase is for the driven

For the first time since the nameplate was reintroduced as a 2011 model, Bentley will offer the Mulsanne in two lengths. The Extended Wheelbase adds an additional 10 inches to the rear passenger compartment over the standard and Speed models, allowing Bentley to fit a pair of reclining rear seats and a large sunroof into its flagship model. Naturally, this is the Bentley model aimed at buyers who would rather not drive themselves, preferring to be chauffeured. That doesn't describe the average Autoblogger, but for those who do fall into that camp, here's what you should know. View 8 Photos It's coming to America. Although the Mulsanne Extended Wheelbase will be aimed mostly at the Asian market, it will come to the United States. Most Americans would rather drive than be driven, which means the long-wheelbase model will be imported from England in very small numbers and quite likely as a limited edition. For such a simple idea, the execution is complicated. Every Bentley Mulsanne is hand-assembled by a skilled team of craftsmen. That doesn't change for the Extended Wheelbase, but it does add some new complexity to the build process. All three Mulsanne models roll down the same line in Crewe, meaning workers have to be trained in the differences of each model. This is true at most plants, but the assembly of a Mulsanne is a rather different process than a Mustang. In addition to the extra length, all Mulsanne Extended Wheelbase models get optional folding tables for both rear passengers. These are beautiful works of art, and the engineering behind them is almost unbelievable. Each tray table is made from 600 individual parts. Yes, you read that correctly. We're not sure how Bentley managed to over-engineer these baubles so thoroughly, but we suggest that you treat the metal and leather creations with respect. But it's also very comfortable. Those tray tables can tilt at about a 30-degree angle, which is perfect for displaying content on an electronic device. The center console that holds them when not in use is unique to the Extended Wheelbase, and it's covered in the same veneer and leather that the buyer selects for the rest of the car. USB ports, pen holders, and cup holders designed specifically to hold two of the three crystal flutes in the fridge between the seats, and a glass-covered bin make the console as useful as possible.

Bentley's Ultra Performance Hybrid succeeds the 6.0-liter W12

The twin-turbo 6.0-liter W12 engine composed the soundtrack to dreams around the world once it found a home in the Bentley Continental GT, which entered a production in 2003. That engine will sing its final encore in the Bentley Batur Convertible before the curtain comes down, tuned to its highest-ever output of 739 horsepower and 738 pound-feet of torque. The Englanders in Crewe have lifted the hood on the successor, without providing all the details. What we know for now is that the powerplant debuting this summer is called the Ultra Performance Hybrid, a V8 PHEV with "more than 750 PS combined output" and an all-electric range of 50 miles on the WLTP cycle.   We haven't been given a displacement figure, nor did Bentley use the word "turbo" in its release. However, looking around the Volkswagen Group, the twin-turbo 4.0-liter V8 PHEV in the Porsche Panamera Turbo E-Hybrid and Lamborghini Urus SE seems a solid fit for this application. We're told to expect "the highest output ever offered in a Bentley," Since the 740 hp in the droptop Batur equals 750 PS — achieved without electrical assistance — there's reason to hope for something closer to 800 hp than 750. The Panamera Turbo E-Hybrid makes a combined 670 hp and 680 lb-ft, the Urus SE a combined 800 hp and 699 lb-ft. Both of them also hide a 25.9-kWh battery. [video width="2000" height="720" mp4="https://s.aolcdn.com/os/ab/_cms/2024/05/09084632/bentley-hybrid-sound.mp4"][/video] In the Bentley, the e-motors will also spread torque across a wider swath of the rev band than the non-hybrid W12. The company released a short sound clip, and yep, this things sounds like a Bentley engine, from purr to growl never leaving the basso profondo range. The Ultra Performance Hybrid will take its place at the top of the Bentayga, Continental GT, and Flying Spur ranges before the summer ends. We find out closer to that time what happens to the other engines on the menu, the twin-turbo 4.0-liter non-hybrid V8 and the twin-turbocharged 2.9-liter and 3.0-liter V6 plug-in hybrids for the Flying Spur and Bentayga, respectively.