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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley planning new Le Mans prototype for LMP2 class

Word has it that Bentley is planning a new Le Mans prototype racer. Speaking with Bentley chief Wolfgang Durheimer, Autocar reports that a new LMP2 project is underway at Crewe. The program would be run in-house instead of outsourced to a partner racing team. But while the prototype would likely use the company's 4.0-liter twin-turbo V8, the chassis by necessity would have to be outsourced: the three major sanctioning bodies recently got together to approve Dallara, Oreca, Riley-Multimatic, and Onroak exclusively to supply LMP2 chassis, so Bentley would have to base its design around one of theirs. The British automaker might have a number of reasons for restricting itself to the LMP2 class. Chief among them is likely the presence of both Porsche and Audi in the top-tier LMP1 category, and parent company Volkswagen's likely reluctance to send another one of its brands into the same fight. Another is budget: developing and fielding a competitive LMP1 program can be as costly as running an F1 team, whereas the prospect of sourcing and adapting an LMP2 chassis from an approved supplier would cost Bentley far less. But another factor not to be discounted is that Bentley may be choosing its battles carefully. Where the LMP1 prototypes are constricted largely to Le Mans and the FIA World Endurance Championship of which it is part, there are several series that top out at LMP2 – most notable the IMSA SportsCar Championship where Bentley is tipped to focus first, but also in the European Le Mans Series and Asian Le Mans Series. In fact [SPOILER ALERT] an LMP2 entry just won the 24 Hours of Daytona for the first time, beating out the Daytona Prototypes against which they compete. Those are bragging rights that Bentley could be keen to capture, and if it plays its cards right, it could sit out the LMP2 class at Le Mans and in the WEC altogether, rather than compete for second-tier victory behind its big brothers in LMP1. That would make this program radically different from the last time Bentley built a Le Mans prototype. In the early 2000s, Bentley fielded successive versions of the Speed 8 (pictured above) with a little help from Audi, winning the 24 Hours of Le Mans outright in 2003. The company then shut down the program, only to return to racing with the Continental GT3, developed with longtime Ford rally partner M-Sport and offered to privateer teams.

2015 Bentley Continental GT3-R First Drive [w/video]

Racecars break. F1, NASCAR, IndyCar, GT3 – you name it – every go-fast machine built for the track is living on borrowed time. So it wasn't a complete surprise when, after traveling halfway around the world to drive Bentley's Continental GT3 racecar, the darn thing unceremoniously blew its rear differential on someone else's hot lap. While mentally recalibrating to the idea that my only takeaway from the three day commitment might be frequent flier miles, I realized an alternate vehicle on hand could make the trip worthwhile: the roadgoing, not-so-evil twin to the all-out race machine, the 2015 Bentley Continental GT3-R. You can hardly blame Bentley for the failure to proceed. The Flying B has been performing swimmingly well in the Blancpain Endurance Series, scoring three wins in its debut season and racking up a respectable 2015 so far. The dropped, spoilered, and severely trimmed-down GT3 racer reflects a ruthless abandon of all things luxurious and civilized. Over 50 ECUs were ditched from the road car; the doors alone, which typically weigh a lofty 125 pounds apiece, have been trimmed down to a wispy 15. Yes, the race version is a fearsome, sexy beast – and yes, this was quickly proving irrelevant because that drive was simply not meant to be.The Next Best Thing It's hard to call a $339,725 exotic a consolation prize. Climbing into the roadgoing GT3-R reveals a dramatic departure from the standard issue Conti: Not only is the color scheme unexpected (acid green on black and grey), so is the choice of materials (carbon fiber, Alcantara, not an inch of wood veneer in sight). Some pesky legacy remnants remain (antiquated navigation system, some weirdly pedestrian VW-sourced buttons and switches), but there's also a smattering of sweet details (those famous organ stop air vents, the green center indicator on the steering wheel, the pleasantly gripped Alcantara shifter). In all, 300 examples are being built, 99 of which are destined for the US. Unlike the somewhat sonorous GT V8 S upon which it's based, the GT3-R's titanium exhaust enables an even more exuberant, unapologetic, voluminous roar. Those exhaust gases are summoned from the 592-horsepower, 553-pound-foot, twin-turbocharged 4.0-liter V8, which gains 71 hp and 51 lb-ft over the V8 S model it's based on.