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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Flying Spur breaches in Beluga spec

Bentley did what it could to improve the styling on the Flying Spur, but if you're still of the impression that it's still a bit of a whale in its form, you may want to check out the new Beluga Specification. Available now to order on the eight-cylinder Flying Spur worldwide, the Beluga Specification features a number of upgrades designed to make Crewe's sedan look and feel more "athletic" inside and out. A unique set of 20-inch wheels and a gloss black grille distinguish the exterior, while the cabin is treated to piano black veneer, knurled shift paddles, contrast stitching, and finer carpets. Those looking to splurge (this is a Bentley, after all) can combine this package with the Mulliner Driving Specification and get 21-inch wheels along with other interior upgrades. Related Video: NEW BENTLEY FLYING SPUR BELUGA SPECIFICATION Jun 18, 2015 - New optional specification affords luxury four-door sedan an enhanced athletic stance - Striking exterior and interior styling cues boost visual appeal - Features 20" alloys, gloss black radiator and cabin styling highlights - Available exclusively on 4.0-litre twin-turbo Flying Spur V8 models (Crewe, 18 June, 2015) Bentley Motors is launching a new specification level exclusively for its Flying Spur V8 model – Beluga Specification. The contemporary trim level affords the Flying Spur sedan a more athletic stance and purposeful visual appeal. Featuring exclusive 20" Black and Bright machined alloy wheels, a gloss black radiator matrix and a body-coloured lower grille bar, the Beluga specification is the perfect enhancement for a modern performance saloon that perfectly blends craft and comfort. Inside the Flying Spur V8's sumptuous handcrafted cabin, buyers will find swathes of piano black veneer, knurled gear shift paddles, contrast stitching to the luxurious seats and steering wheel as well as deep pile floor mats and boot carpet with contrasting leather binding. When customers also specify the highly popular Mulliner Driving Specification, in combination with Beluga specification, the striking 21" 6-spoke Extrovert wheel is included. The Mulliner Driving Specification includes features such as diamond quilted hides, a knurled gear lever, drilled alloy pedals and an indented hide headlining. In 4.0-litre, twin-turbo V8 guise it develops 507 PS (500 bhp), sprinting from 0-60 mph in just 4.9 seconds (0-100km/h in 5.2 seconds) while at the same time offering a single-tank range of 500 miles.

Car cocktails and Risky Business Porsches with Brett Berk | Autoblog Podcast #502

On this week's podcast, Mike Austin and David Gluckman are joined by a special guest, Autoblog contributor Brett Berk. The three discuss cars in film and TV as well as Brett's series on car-themed cocktails. There is of course a recap of what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #502 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 Chevrolet Bolt EV - Autoblog's 2017 Technology of the Year Car award winner 2017 Ford Shelby Mustang GT350R 2016 Kia Soul EV 2017 Audi A4 sedan The story of the Risky Business Porsche 928 The Taxi Cocktail took us for a ride The myth and mystery of The Bentley Cocktail Used cars! Rundown Intro - 00:00 What we're driving - 01:50 Brett Berk interview - 21:12 Spend My Money - 39:44 Total Duration: 54:02 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Audi Bentley BMW Chevrolet Maserati Mercedes-Benz Porsche kia soul ev Chevrolet Bolt porsche 928 ford shelby mustang gt350r cocktails