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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley hits two milestones nearly a century apart at the same time

Bentley's Mulliner division completed two customer cars that couldn't be more different. It finished the first Bacalar, a futuristic-looking roadster related to the Continental GT, and it wrapped up the first Blower continuation car. Each limited to 12 examples, the Bacalar and the Blower are customer-configured special projects that are built largely by hand, so signing off the first examples is a major accomplishment. Bentley isn't able to reveal the identity of the person who purchased either. The first Blower is painted in Birkin Green as a tribute to one of original Blowers, which was built and raced by Sir Tim Birkin. Its wire wheels are also green, and its soft top is black. Mechanically, the first continuation Blower is identical to the 1929 car, meaning it's powered by a supercharged, 4.4-liter four-cylinder engine, but Bentley made a handful of small changes in the name of safety and convenience. First, it fitted electric fuel pumps and added a foam baffle to the fuel tank. Second, it added a dynator that it describes as "a reworked alternative to the original dynamo." Everything inside the four-cylinder is a re-creation of the original engine, down to the aluminum pistons. It develops 240 horsepower, which was amazing in 1929. Back in the 21st century, the first Bacalar is finished in Atom Silver with Moss Green and gloss black exterior accents. It rides on 22-inch wheels. Beluga leather upholstery dominates the cabin, and the owner commissioned a sprinkling of black and green to create a visual link between the exterior and the interior. Bentley delivered the car with a set of leather-upholstered luggage, and it placed the key in a box that's upholstered with the same leather. Power for the Bacalar comes from a twin-turbocharged, 6.0-liter W12 that delivers 650 horsepower and 667 pound-feet of torque. It spins the four wheels via an eight-speed automatic transmission connected to shift paddles. While this is an existing powertrain, Bentley nonetheless put the Bacalar through extensive durability tests in 2020. Both models are on their way to their new home. Keep your eyes peeled at the next cars and coffee event; who knows, one might make a surprise appearance. Bentley previously said the Bacalar would be sold in America under the Show and Display rule, so some of the production run will likely end up here. In the meantime, the men and women in Bentley's Mulliner workshop have already started building the next three examples in each series.

Ultra-luxury automakers like Bentley and Rolls-Royce need to hurry up with EVs

In the five years that I've worked at Autoblog, I've read a lot of press releases. They're all pretty flowery and self-serving, but the ones that go the extra distance with lavish words and pompous phrasing tend to come from the most luxurious brands, Bentley and Rolls-Royce. And something that they both love talking about is sustainably sourced materials for their vehicles. The descriptions read like they've seen the light about using resources responsibly. That would be great, except for one thing: There's nothing sustainable about multi-ton land yachts with eight or more cylinders. Only one of Bentley's models can be had with fuel economy better than 20 mpg combined when running on gasoline, and guess what, it's not one of the brand's two plug-in hybrids (which are to be commended, but still seem half-hearted when we're talking serious sustainability). And Rolls-Royce is even worse without a single model even hitting 15 mpg combined. These automakers should have at least one EV model apiece. Apparently, there are some coming, but they're still years away, and that frankly shocks and frustrates me for a number of reasons. One of the big ones is that these brands couldn't be better suited to electric propulsion. What makes these cars impressive is their refinement and performance. You can't get much better in either of those categories than with beefy electric motors, which provide nearly silent operation with no gear changes and enormous power and torque ratings. And it's all achievable with a lot less effort than making an 8- or 12-cylinder internal combustion engine quiet and smooth. Sure, battery technology is complicated, and it's expensive and heavy, but all of that is covered by these brand's typical products. They can command prices that would easily absorb the cost of batteries. And the size and weight of current cars mean that loading them up with batteries to achieve range comparable to their gas models wouldn't be a problem, either. Heck, that's the exact strategy being used by GM and Ford to get huge range in their electric trucks. 2020 Porsche Taycan Turbo S View 41 Photos And the cost of the EV technology shouldn't even be that great for Bentley or Rolls-Royce, since they're both owned by companies that are leaders in electric car development with existing technology and the ability to spread costs out over various brands.