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Bentley creates buzz with 'flying bees,' enters honey business

Bentley’s Crewe factory has bees now. Yes, itÂ’s the same Bentley as the one youÂ’re thinking of. TheyÂ’re called “flying bees.” WeÂ’ll hand it to Bentley, thatÂ’s a solid name. This means the British luxury car maker is officially getting into the honey business. We joke, but there will definitely be Bentley-branded honey as a by-product of this nature venture. The bee announcement came in a press release. In total, Bentley is adding 120,000 honey bees to live in two massive (Bentley-branded) hives. Bentley says that amount of bees is capable of producing about 33 pounds of honey per year, which Bentley claims is about 50 jars worth. How much will a jar of Bentley honey cost? Considering how exclusive itÂ’ll be, we imagine itÂ’s more than you can afford, pal. Onwards to the real reason Bentley is doing this. ItÂ’s part of a biodiversity initiative Bentley continues to work toward. “Bee populations are in decline in the U.K., so installing two hives to help boost biodiversity is a great way to make use of the grassland at the edge of the site. Our ‘flying beesÂ’ are honey bees that have been bred by local beekeepers with over 50 yearsÂ’ experience. With their help, weÂ’re checking on them every week and itÂ’s great to see that theyÂ’re already starting to produce the first Bentley honey,” Bentley said in a statement. The hives were installed far from the actual manufacturing facility on site, so you likely wonÂ’t be met with any unexpected guests upon taking delivery of your Bentley. You might remember that Ford hopped on the bee game first a few years back. Even if itÂ’s a small effort, itÂ’s always cool to see anyone trying to save the bees. We donÂ’t want to be caught in a Black Mirror-like situation with mechanical, autonomous bees doing the work for us after all.

Bentley spreads its wings, hires jets to fly car bodies to Britain under Brexit

FRANKFURT — Bentley, the luxury carmaker owned by Volkswagen, has booked five Antonov cargo jets to help overcome potential supply bottlenecks in the event of a disorderly exit of Britain from the European Union, the carmaker said on Wednesday. Car manufacturers are securing additional supply routes as policymakers in Brussels and Westminster seek to strike a deal to determine the future trading relationship with continental Europe after Britain exits the European Union. Bentley, which makes high end sports cars, buys 90% of its components from continental Europe, and sells around 24% of its cars into Europe, Chief Executive Adrian Hallmark told the Financial Times' Future of the Car summit. "We have spent two years planning. We have five Antonovs that we have on reserve to fly bodies to Manchester," Hallmark said, adding that in addition to shifting car bodies by air, Bentley has hiked the level of spare parts stored for production. "We used to run just-in-time with two days stock. Now we have 14 days stock. That's 14 working days, so that's three weeks of stock," he said. The company has booked additional warehouses and planned new logistics routes in case traditional supply methods are hampered by bottlenecks. If Britain fails to secure a negotiated trade agreement with European policymakers, Bentley would be able to absorb 10% import tariffs by raising prices and cutting costs. This would be less damaging than supply disruptions. "It is not existential as long as everything flows. Stopping flows is far more dangerous than Brexit tariffs," Hallmark said, referring to supply bottlenecks. This year Bentley expects to sell more than 10,000 luxury cars and to reach breakeven, mainly thanks to a rebound in demand in China, Hallmark said. China sales are up 35% when compared with before the COVID-19 crisis. Sales in Europe and the United States up 15% Hallmark said. "Overall we are in a position where we will do well over 10,000 sales this year," he said via Webcast. "We are on the cusp of going beyond breakeven."

Bentley officially chooses Bentayga name for new SUV

The Bentayga is here and the Bentayga cometh. The former is the Roque Bentayga, a rock formation on the island of Gran Canaria, the second is the arriving Bentley crossover, whose name is inspired by that formation. Yet that's only part of the tale: Bentley says that the taiga, a massive zone of sub-arctic forests that forms a ring around the upper latitudes of the northern hemisphere, played a part in the Betayga's name, too. Oh, and the company's founder – he's got a hand in as well. Company CEO Wolfgang Durheimer says Bentley has taken 4,000 deposits already, and some Bentayga trims will cost more than the Bentley Mulsanne. We do think it right and proper that the Bentley crossover will break the seal on super-luxe SUVs, since it was the Bentley Continental GT – 12 years ago, remember – broke open the market for super-luxe GTs. Still, everything that's gone into the Bentayga name is a lot of responsibility for crossover. We'll find out if its elevated haunches can support the load later this year, when it's revealed in advance of going on sale in 2016. For now, there's video above of it testing in the dunes of the Middle East. The press release below can tell you a bit more. BENTLEY BENTAYGA: THE NEW PINNACLE SUV - Taking luxury to new places, Bentayga is inspired by the natural world - The Bentley Bentayga combines pinnacle luxury and performance (Crewe/Detroit, 12th January 2015) Bentley's all-new and ground-breaking luxury SUV is set to be revealed to the world later this year and a name has been chosen: Bentley Bentayga. This sector-defining SUV will be able to introduce Bentley's renowned modern British luxury to limitless destinations with an impressive combination of on and off road performance. The natural world, along with the company's founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley's birthplace in England, is the dramatic beauty of the Taiga, the world's largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.