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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Driving the 2020 Bentley Continental GT V8 'home' to Brooklands

BROOKLANDS, England – ‘Continental GTÂ’ embodies an idealized dream of carefree, trans-continental drives to the French Riviera or glamorous Swiss ski resorts. In reality and spirit, a long, long way from a gray January day in what is now a grocery store parking lot in a nondescript London suburb. But this place, or specifically the moss-covered concrete banking surrounding it, is as important to BentleyÂ’s identity as 1930s playboys racing express trains across France, amateur heroes triumphing at Le Mans or the image of luxurious sedans crunching the gravel driveways of stately English homes. In the modern age of Bentley, the racing history at Brooklands, and its expression through hardware supplied by its Volkswagen owners, is what underpins the brand. IÂ’ve got 1,000 miles at the wheel of the latest V8 Continental GT to find out if that Brooklands tradition has been carried forth; to see if this Bentley is still a Bentley. ItÂ’s an interesting moment to be driving a Continental GT, too. For all the British heritage this car embodies, it's dependent on the centralized resources and manufacturing muscle of parent Volkswagen. The same goes for the Group's other brands defined by tradition and local price: Lamborghini, Porsche and even Audi. Yet, IÂ’m enjoying this car just days before Britain formally quits the European Union. The implications are still to be fully understood but it puts Bentley in an especially perilous position, given it depends on overseas production and the free movement of parts from the continent to keep its factory running. Sure, Bentleys are meant to be expensive. But if that margin is suddenly consumed by tariffs on bodies from Volkswagen, engines from Porsche and gearboxes from ZF, the business case looks even shakier than it has been  in the recent past. Nobody knows how itÂ’ll shake out but one answer for VW would be to relocate the whole business to Germany rather than keep building them here. YouÂ’d still have cars branded as Bentleys if that happened. But would they still be Bentleys? We talk about intellectual property. Arguably here weÂ’re talking about emotional property. And the Englishness that makes the cars what they are.   Because more than anything, a Bentley is a feelgood car, even when your reality is grimy winter roads and a coating of salt on your fancy paint.

2019 Bentley Continental GT gets stunning new looks but keeps its W12 engine

The Continental GT is an incredibly important model for Bentley, having kicked off the British luxury brand's current resurgence. To wit, in 2003, the year the Continental GT was introduced, Bentley sold around a thousand vehicles. Just a decade later, Bentley was selling 10 times that many cars. You can be sure that the automaker doesn't want that explosive growth to slow down, and the new 2019 Continental GT you see here looks certain to keep customers flowing into Bentley dealerships for the foreseeable future. If you were expecting lots of technology in this new Continental, you'll find it front and center in the cockpit. There's a fully digital dash that mimics conventional gauges on either side of a configurable screen, but the real showstopper is the 12.3-inch Rotating Display. When the car is turned off, the infotainment screen spins to hide behind a wooden veneer – just a small part of the 107 square feet of wood inside – but that's not its only trick. In addition to the LCD screen, there's a third mode festooned with a temperature gauge, compass, and chronometer. The rest of the cabin is suitably opulent. There's diamond-stitched leather, a watch-like machined finish called Cotes de Geneve, diamond knurling, and bronze inserts in between the primary controls. 20-way power adjustable seats are heated, cooled, and massaging, and in-seat Active Bass Transducers are optional. A 6.0-liter W12 engine sends 626 horsepower and 664 pound-feet of torque to all four wheels through an eight-speed automatic transmission. The run to 60 takes just 3.6 seconds, and the top speed is listed at 207 miles per hour. If you were expecting some sort of electrification, you'll have to look elsewhere. A 48-volt electronics system with actuators to help keep the big coupe planted during corners is borrowed from corporate cousins Audi, as do LED Matrix headlights. We'll see the 2019 Continental GT in person at the Frankfurt Motor Show. Pricing has yet to be announced, but we'd expect it to be slightly higher than the $200,000 asking price of the current model. Featured Gallery 2019 Bentley Continental GT View 28 Photos Frankfurt Motor Show Bentley Coupe Luxury Performance