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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Bavaria-themed Bentley Continental GT Convertible has a blue top and blue interior

The online configurator for the Bentley Continental GT Convertible offers seven different roof colors, but Imperial Blue is not one of them. It's a specialty product only Mulliner could provide, and it's one of the key features of the new Continental GT Convertible Bavaria Edition. Only one example will be built, making it an instant collector item. Envisioned by Bentley Director of Design Stefan Sielaff, the theme for the Bavaria edition is appropriately white and blue in honor of the German region's flag. Officially, the car wears Glacier White paint, an Imperial Blue top, and 22-inch Mulliner Driving Specification wheels. It also has a bright chrome lower bumper grille, and a chrome-bordered Bavarian flag emblem with Mulliner Bespoke White and Light Blue Sport enamel on the front fender. The interior is just as elegantly pretty. Reverse of the exterior, it predominately features Imperial Blue leather with Linen contrast piping and stitching, and a pearly Mulliner Glacier White veneer dashboard. A branded treadplate plaque and flag headrest stitching add extra special touches. Hand-built by Mulliner, the special-edition car will be shown at an exclusive event at the Munich Bentley dealership. There is no mention of a price or which customer will take ownership of the Bavaria Edition.

Bentley to cut 1,000 jobs in Britain

Luxury carmaker Bentley is cutting about 1,000 jobs in the United Kingdom amid the ongoing coronavirus outbreak, the BBC reported late on Thursday. The cuts at the Volkswagen-owned brand are expected to be announced on Friday, according to the report. The carmaker is likely to offer workers the chance to take voluntary redundancy, the report added. Bentley, founded in the UK in 1919, has restarted production at its northern English Crewe factory, where it builds thousands of luxury models. However, the shutdown of its UK production due to the virus outbreak has hurt the company. Earlier on Thursday, Aston Martin, another luxury carmaker, said it planned to shed 500 jobs as it seeks to bring its cost base into line with reduced sports car production levels. Volkswagen and Bentley did not immediately respond to a Reuters request for comment late on Thursday. Related Video: