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Bentley's next model gets Airline Seat Specification option

Bentley is preparing to add a fifth model to its line-up. The company isn't ready to reveal the car's identity — though we think we know what we're looking at — but it announced that the mysterious vehicle will be available with an option called Airline Seat Specification. If you travel in economy class, there is absolutely nothing glamorous about an airline seat: it's often thinly-padded, cramped, and not nearly as clean as we like to imagine. Bentley's new option takes inspiration from the front of the plane, however, where business class and first-class passengers fly. Buyers who order the Airline Seat Specification option will get a car whose individual rear seats are 22-way power-adjustable, feature what the firm calls an "auto climate sensing system," and benefit from an advanced postural adjustment technology that offers 177 individual pressure changes possible across six zones. Bentley proudly calls this the most advanced seat ever fitted to a car. The company is also embedding lighting elements into the door panels. Called Bentley Diamond Illumination, this system consists of 12 LEDs integrated into the front door panels and 22 LEDs integrated into the rear door panels. They're configured to shine through small holes in the upholstery. The result is shown in the image above, though other designs may be possible. Bentley pointed out that the model it's preparing to unveil will offer no less than 24 billion (yes, billion!) unique possible configurations of trim specification alone. As for the rest of the car, nothing is official yet but we're fairly sure that we're looking at a long-wheelbase version of the Bentayga. We'll have a better idea of what Bentley has in the pipeline when the model makes its debut online on May 10, 2022, at 12:30 p.m British time. Related video:

Bentley's hosting a dog party — especially if your dog is named Bentley

The following story illustrates why there'll always be an England: At the veddy British road circuit/estate called Goodwood two hours south of London, ultimate British car company Bentley will host … well, two dog-day afternoons celebrating dogs and their owners and featuring special treats for dogs named Â… well, Bentley.  The affair on May 20-21, described as “a grand celebration of all things dog,” is formally part of the annual "Goodwoof" festival. Owners of Bentleys (car or dog) will gain access to Bentley's VIP area, and a fleet of Bentayga luxury 4x4s will provide “extra bark and growl to a range of activities that will give dogs and their human friends a wonderful weekend – or a great Dane out.” Oof. So, all dogs are welcome, but itÂ’s more fun if you chauffeur your dog named Bentley to the party in a Bentley. Both driver and pet will be granted access to the Bentley Barking Paddock, a car park just for them with easy access to “The Kennels,” the West Sussex estateÂ’s central clubhouse. (Preferential parking alone may mean some dogs with other names will find themselves temporarily answering to "Bentley" that weekend.) The dogs will compete in some dog-ish contests. Humans will watch field and trail demonstrations and hear talks from dog experts and celebrity owners. Bentleys (the cars) will somehow play a role in herding competitions. Of course, thereÂ’ll be “plenty of treats for those on both two and four legs,” the organizers say. On the first day, a celebratory "parade of poodles," led by Goodwood's the Duke of Richmond, will take center stage on the estate grounds. Also planned is a display of doghouse architecture named, um, Barkitecture. And a photo booth will be set up in a Bentayaga for “pup-arazzi” souvenir pictures. Goodwoof benefits a British charity called Pets as Therapy.  ThereÂ’s more info for planning a trip here.  

Bentley Bentayga takes Pikes Peak SUV record

Earlier this spring, we wrote about Bentley's bid to beat the existing Pikes Peak record for sports utility vehicles, with racing driver Rhys Millen behind the wheel of a bright green Bentayga. And this past weekend, they did it, slicing almost two minutes off the earlier record. Having been set by Paul Dallenbach with a Range Rover Sport back in 2013, the old record stood at 12:35.61. The New Zealand-born Millen completed the course in 10:49.9, at an average speed of 66.5 miles per hour. To pass Pikes Peak scrutineering and to keep Millen safe, the near-stock Bentayga had been fitted with a roll cage and racing seats, along with a harness and a fire suppression system; the only performance modification was a production-specification Akrapovic exhaust system. We expect the engine note to have been crowd-pleasing. The #Bentayga has smashed the Production SUV record at #PikesPeak, beating the previous best by nearly two minutes. @RhysMillen took just 10:49.9 to climb 5000 ft over 12.4 miles #BeExtraordinary pic.twitter.com/sEQ80FgwbE — Bentley Motors Comms (@BentleyComms) June 24, 2018 The 5000-foot climb has 156 corners, which the Radium Satin colored, 600-hp Bentayga attacked on stock Pirelli rubber. After his record run, Millen said: "To take a luxury SUV with minimal modifications and be able to drive up this course in under 11 minutes is a huge testament to the performance and level of engineering in the Bentayga." Related Video: Featured Gallery Bentley Bentayga Pikes Peak Image Credit: Bentley Motorsports Bentley Crossover SUV Luxury pikes peak bentley bentayga hill climb