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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

1931 Bentley 8 Litre is the 2019 Pebble Beach Concours Best of Show

A 1931 Bentley 8 Litre Gurney Nutting Sports Tourer took home the title of Best of Show at the 69th running of the Pebble Beach Concours d'Elegance. It's probably the only time the owners will be okay with a bunch of tiny pieces of paper raining down on the immaculate open interior.  The 2019 Pebble Beach Concours took place on Sunday, August 18, 2019, and it capped a typical Monterey Car Week filled with hundreds of millions of dollars worth of automotive excellence. Some cars sold for eight digits, while others unexpectedly failed to meet reserve (even at eight digits).  The '31 Bentley had stiff competition for the top honor. The finalists for Best of Show included a 1938 Talbot-Lago T150C-SS Figoni & Falaschi Teardrop Cabriolet owned by Richard & Melanie Lundquist, a 1936 Mercedes-Benz 540K Erdmann & Rossi Special Cabriolet owned by The Keller Collection at the Pyramids, and a 1962 Aston Martin DB4GT Zagato Coupe owned by David F. MacNeil.  The Bentley, which has custom coachwork from J. Gurney Nutting & Company Limited, is owned by The Honorable Sir Michael Kadoorie of Hong Kong. This is the first time a Bentley has won the Pebble Beach Best of Show since 1965, a fact that makes for a wild coincidence considering Bentley is celebrating its centenary this year, as well.  "The Centennial of Bentley may have played a role in this award, but the 8 Litre is the ultimate W. O. Bentley–era automobile," Kadoorie said, according to a press release. "This is the car that represents Bentley at its finest, and I have been very fortunate to have a car that has this elegance and finish, and that the Pebble Beach Concours feels is worthy." In other awards news, a 1938 Talbot-Lago T150C-SS Figoni & Falaschi Teardrop Cabriolet won Most Elegant Convertible, a 1950 Alfa Romeo 6C 2500 Ghia Supergioiello Coupe won Most Elegant Closed Car, a 1929 Rolls-Royce Phantom I Brewster York Roadster won Most Elegant Open Car, and a 1956 Ferrari 250 GT Zagato Berlinetta Speciale won Most Elegant Sports Car. The Pebble Beach Concours live streamed a good portion of the sunny festivities, and we've included it below. Scroll to about the 3:27 mark to see the best-of-show presentation that capped off the day.