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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley and Italdesign tease Geneva reveals

With five weeks to go until the Geneva Motor Show on March 5, automakers have begun the tease campaign. But because there are still five weeks to go, the teases are a little stingy. Bentley and Italdesign, two brands owned by the Volkswagen Group - Audi, specifically, owns Italdesign - break the seal with what look like two sports cars, the segment Geneva's best known for. Bentley, surprise, surprise, will celebrate its centenary year at Geneva with something inspired by its Le Mans history. The English carmaker's teaser video contains a number of historical elements that we don't know how to line up with the grille of the modern Bentley featuring a "9" graphic. The narrator detailing the early Le Mans race mentions 60 entries, but Le Mans never fielded exactly sixty entries during Bentley's fame-making days. The closest we could get was the 1925 race, the year after Bentley's first win, which saw 55 cars line up. But in 1925, the No. 9 Bentley had to retire after 13 hours when it caught on fire during a fuel stop. Instead, Bentley could be referring to the next evolution of its race cars. The brand won Le Mans with the Speed 6, and used the Speed 8 to win the 2003 race. Italdesign has gone even more cryptic with its teaser. The styling house most recently known for the Lamborghini Huracan-based Zerouno in 2017, and the Zerouno Duerte and Nissan GT-R50 in 2018, is promoting something else with serious wing. We'll guess it isn't another Zerouno derivative because of the wing stanchion. Freezing a few of the frames reveals background lines that make whatever's coming look highly racy. We'll get answers in the city by the lake. And most likely, a few more teasers before then. Related Video:

Bentley Continental GT commemorating Pikes Peak win is one green machine

Back in June, the Bentley Continental GT set a production-car record for the Pikes Peak hill climb, and now there's a limited edition to celebrate. Maybe the wait was so the brand's Mulliner division could work up a batch of the car's special green paint, which Bentley calls Radium. The green hue is taken from the hill climb car's livery, and it appears not only on the body, but also on the Pirelli P Zero tires and inside as contrast stitching, floor mat edging, and embroidery of Pikes Peak on the headrests. The not-quite-matching color on the brake calipers is Bentley's Acid Green. Besides Radium, the model also is offered in black. The special edition also features Pikes Peak graphics on the front fenders, a carbon fiber body kit, a black roof panel, black side mirrors, and 22-inch wheels also in black. Buyers can opt for Bentley's "100" grille (honoring the brand's centenary year), as pictured here. Besides the Radium green accents, the interior also comes with carbon fiber and gloss-black trim. A graphic showing one of five different sections of the track appears above the glove box, along with the record time of 10:18.488. Bentley's rotating center display also is included along with comfort-spec front seats and deep pile floor mats. All of the cars will be fitted with the 626-hp W12 engine. Pricing for the Pikes Peak limited edition depends on buyer specification, so there's no official MSRP. Nor is there a specific model name. But Bentley is saying that only 15 cars with this special set of extras will be built, and even without a name, it shouldn't be hard to distinguish them from other Continental GTs.