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Wolfgang D?rheimer retakes the reins at Bentley and Bugatti

Wolfgang Dürheimer is still in play, with Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his dismissal from the position.
But as if on gardening leave, he's been in the low-profile position of General Representative of the Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release below with the official words.

Bentley Mulsanne convertible expected to be greenlit this year

That was quick - it was only was only three weeks ago that the Bentley Mulsanne Vision concept, a droptop take on the brand's flagship sedan, was sketched out for the Pebble Beach crowd. Now Autocar reports that a production version is expected to be approved later this year, with a launch something like two years away. And even though it hasn't been officially given the go-ahead, it has a price: "at least £275,000" ($436,232 U.S.). That price would make for a £50,000 premium ($79,313 U.S.) - at least - over the current UK price of the Mulsanne sedan.
Just as the Continental GTC differs from its coupe sibling, Autocar says the Mulsanne cabrio would be unique from the A-pillars back as compared to the sedan. Shortened by roughly six inches in both length and wheelbase, frameless doors and a lowered windshield will contribute additional rakishness, and note the rear fender treatment meant to evoke the fifties-era Bentley R Type in the upper right corner of the sketch above. At launch it is predicted that power will come from the twin-turbo 6.75-liter V8, but Autocar predicts that V12 power being developed for the production version of the EXP 9 F SUV will eventually find its way up front.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.