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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

This Bentley Bentayga can be yours if you enter to win it today

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. If you thought Omaze was swinging for the fences this year with a Mercedes-AMG GT Stealth Edition as a sweepstakes, their latest will blow you away. It’s a 2021 Bentley Bentayga V8, a prize worth nearly a quarter-million dollars. The 2021 Bentayga features a 4.0-liter twin-turbo V8 that makes 542 horsepower and 568 lb-ft of torque. That kind of power will propel you and up to four other passengers to a top speed of 180 miles per hour. If you so choose, you can tow up to 7,700 pounds, though we seriously doubt youÂ’ll see any of these at the boat ramp on Saturday morning.  Win a 2021 Bentley Bentayga V8 - Enter at Omaze The exterior obviously stands out, but as with most luxury SUVs, the interior is just as important, if not more so. HereÂ’s what we had to say about the inside of the 2021 model, which was the first major refresh since the Bentayga was introduced in 2016: “Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats. ItÂ’s built around new tech, as Bentley has integrated its 10.9-inch touchscreen infotainment display in the center stack directly below the new air vent design and clock, fully spanning the width of the area now. This system adds wireless Apple CarPlay and Android Auto, and Bentley has updated the carÂ’s USB ports to USB-C outlets. Bentley has also adopted the fully digital instrument cluster from the Continental GT and Flying Spur, which allows you to customize the screen to a number of different views. Even the rear seat passengers are getting an upgrade, as Bentley has added a larger rear seat touchscreen control tablet thatÂ’s faster than before. “There are some new convenience features added for the refresh, too. For example, the windshield washer jets are now integrated into the wipers and feature 22 heated washer jets in each arm. ItÂ’ll continue to be offered in four-, five- and seven-seat configurations. The four-seat version gains 3.93 inches in knee room this year due to better reclining seats, and even the five-seater has rear seats that recline more than last year.

Audi spearheads development of an ultra-luxurious EV code-named Landjet

The rumors claiming Audi wants to release a model positioned above the A8, and the reports of an ongoing electric car development program called Artemis internally, have seemingly converged. Citing sources inside the carmaker, a German media outlet reported the firm is busily creating a super-luxurious EV code-named Landjet. Audi is leading the development process, but sister companies Bentley and Porsche will reportedly receive their own version of the Landjet. All three models will likely take the form of three-row SUVs with generous dimensions. They'll be so big that none of Audi's production facilities will be able to manufacture them, according to an anonymous insider who spoke with German newspaper Handelsblatt. Luckily, Volkswagen makes vans, too. It's too early to tell what will power the Landjets. Audi assigned some of its most brilliant engineers to Project Artemis, and the technology they develop will permeate the three EVs before trickling down into cheaper models in the group. Expect high performance, a high driving range, and semi-automated driving technology. If the report is accurate, the Landjet vehicles will enter production in Hanover, Germany, by the end of 2024. The facility currently makes the Volkswagen Transporter, which is a direct descendant of the rear-engined Bus sold for decades, and it will start manufacturing the production version of the ID.Buzz concept in the coming years. Volkswagen hasn't commented on the report, and car companies rarely address speculation, but its Commercial Vehicles division released a statement in November 2020 that confirms the Hanover site will begin building SUVs about halfway through the 2020s. It's a major shift for a factory normally tasked with manufacturing vans. "Our main plant in Hanover is becoming the production site for three completely new premium electric vehicles in the Group. These D-SUVs are genuine flagship projects: premium, 100% electric, and highly automated," said Carsten Intra, the head of Volkswagen's Commercial Vehicles division, in a statement. He added the firm will invest about 680 million euros (about $807 million) to build a new assembly line, among other upgrades.