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Bentley Bentayga Stetson Special Edition is Texas-style luxury

A premium Texas car dealership has coordinated the unusual pairing of a top-tier British automaker with a legendary American hat brand. Together, with the help of the bespoke builders from Mulliner, Bentley Dallas and Stetson have birthed the Bentayga Stetson Special Edition. The first example (there will be more) arrived at the dealership this week in White Sand and comes complete with a matching hat.  Although Bentley and Stetson might seem like an odd couple, their similar core values make for a loose connection: lasting quality, timeless design and unmatched craftsmanship. The special edition, which is sold exclusively through Bentley Dallas, is available in three different colors, all of which match an iconic Stetson design. Onyx is meant to pair with the Stetson black 100X El Presidente, Dark Cashmere is for the Stetson Boss of the Plains, and the White Sand paint on this example matches the Stetson Silverbelly. The wheels can be ordered on a normal Bentayga, so the only other exterior alteration is the addition of Stetson badges on the rear side panels. Step inside, and the SUV starts to feel a bit more Texas. Mulliner conceptualized a three-tone configuration with camel main hides, saddle secondary and burnt oak accents. The seats, door paneling, and floor mats feature diamond-quilted designs, and "boot stitching" was used throughout the vehicle as a nod to cowboy culture. Possibly the most beautiful material is the open-pore liquid amber veneer, which is cut from American Red Gum trees in the U.S. Punctuating the special edition, each front seat has "STETSON" embroidered beneath the head rests, and treadplate inserts read, "MULLINER STETSON."  The Stetson Special Edition does not receive any performance upgrades, so it sticks with the twin-turbo 4.0-liter V8 that makes 542 horsepower and 568 pound-feet of torque. This exact example is listed at $246,578, but each version would be different depending on customer preferences. Bentley Dallas is expecting two more vehicles in October and November. Featured Gallery Bentley Bentayga Stetson Special Edition View 25 Photos Design/Style Bentley SUV Luxury Off-Road Vehicles Performance bentley bentayga Mulliner

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Bentley will black out the Flying Spur's trim for $4,735

Just because a car brand is premium, and exclusive, and expensive does not mean it is immune to the most popular automotive trends. Like the Ram 1500, the Honda Pilot, and the Fiat 500L, the Bentley Flying Spur will now be offered in a specification with blacked-out parts.  Bentley introduced the third generation of the Flying Spur during summer 2019, and now that it's had some time to settle in, new options are starting to roll out. This exact package is called the Blackline. Not to be confused with Lexus Blackline models, or the Harley-Davidson FXS Blackline Softail.  Nearly all the brightwork on the exterior of the sport sedan has been darkened. This includes the Flying B hood ornament, the radiator vanes, the grilles, the side window surrounds, the lower door and rear door trim, the front and rear light bezels, the door handles, the wing vents, and the exhaust outlets.  The Flying Spur has black parts, but it is not completely blacked out. Buyers still have the option of picking between 17 standard colors and 13 "extended range" colors. The standard wheels on the Flying Spur Blackline are 21-inch (no, they're not all black) with the option for 22-inch Mulliner Driving Specification wheels. There is no mention of any changes to the interior. The Blackline package will be available on the Flying Spur soon for $4,735.