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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2024 Bentley Edition 8 models signal time's up for the gas-only V8

Bentley might still be bidding its W12 engine goodbye with various swansong vehicles, but now it’s the 4.0-liter twin-turbo V8Â’s turn to say adieu. At least in the Continental and Flying Spur models – the Bentayga will continue on with this powertrain for an unspecified amount of time. We donÂ’t have a hard cutoff in North America for the V8, but Bentley says production of its final 4.0-liter twin-turbo V8 cars in Europe, the UK and the Middle East is to be completed soon with final deliveries in June. North America “will follow later.” Before you hop straight to the comments, know this doesnÂ’t mean Bentley is abandoning the V8 entirely. It announced alongside this news that an “all-new” V8 plug-in hybrid powertrain is on the horizon and will serve as the companyÂ’s flagship offering, technically replacing the W12. Output is pegged at 740 horsepower with this model, and all-electric range from the battery pack is estimated at 50 miles on the WLTP drive cycle – expect notably fewer miles of range in EPA testing. ThatÂ’s all we know today, but Bentley says more will be revealed in time As for what will replace the soon-to-be-retired gas-only V8 option, Bentley suggests hybrid powertrains would be used and that all of its model lines would offer a hybrid variant by 2024. The only model without a hybrid available yet is the Continental, so expect an announcement concerning that car imminently.  To celebrate the end of the current V8Â’s era, Bentley put together “Edition 8” versions of its Flying Spur, Continental GT and Continental GTC. ItÂ’s a North America-special and comes with lots of Mulliner options as standard equipment. The Continental models feature Edition 8 badges on their fenders, while the Flying Spur wears it on its D pillar. An Edition 8 motif can be seen embroidered on the seat backs and engraved on the treadplates, too. One particularly notable luxury touch is the Palm Fluting pattern (seen in the photo above) on its sumptuous seats, which Bentley says it has never offered on any of its core/mainstream models before. Deliveries of the Edition 8 will begin “imminently,” so if youÂ’re a particularly big fan of BentleyÂ’s current V8 and have money to spend, now is the time. Related Video

Bentley designer calls Lincoln Continental concept a Flying Spur 'copy' [w/poll]

When you first laid eyes on the new Lincoln Continental concept, we'd wager you were likely impressed, because it's an impressive design. But if you also thought it looked familiar, you're in good company. According to Car Design News, design chief Luc Donckerwolke over at Bentley thinks the Lincoln concept bears more than a passing resemblance to another Continental: Bentley's own Flying Spur. "This behavior is not respectable. Building a copy like this is giving a bad name to the car design world," Donckerwolke told CDN, after posting some disparaging comments on Facebook and offering in jest to send over the tooling. "It is very disappointing, especially for an exclusive brand like Lincoln," added Sangyup Lee, his deputy for exterior design. The irony is further entrenched by the name, which Bentley only dropped from its Flying Spur in its latest iteration but still uses for the coupe and convertible models. Both automakers have a deeply routed history with the nameplate, but Lincoln's stretches back further, having first used the handle in 1939 before Bentley did in 1952. However it's not the nameplate that's the subject of controversy here, rather the design of the vehicle to which it's applied. So what do you think, did Lincoln borrow too heavily from its British counterpart? Related Video: