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Weekly Recap: Bentley Bentayga leads luxury SUV charge at Frankfurt

The Bentley Bentayga is launching a new era of ultra high-end sport utility vehicles that will see luxury makers vie for the world's richest and most exclusive customers. The Bentayga is Bentley's first SUV, and it will formally debut next week at the Frankfurt Motor Show. It's loaded with Bentley's best technology and features, led by a 600-horsepower W12 engine. The mission is simple: stop giving up sales to other companies by not having an SUV in its portfolio. "It creates an entirely new category of ultra-luxury SUV, where there are currently few rivals," IHS Automotive analyst Ian Fletcher said in a report. But Bentley and the Bentayga will soon face stiff competition. Archrival Rolls-Royce will produce its own crossover to be built in England, though timing is unclear. Lamborghini has approved plans for a ute that will be assembled in Italy and launch in 2018. Even the sportier British brands are getting into the market. Aston Martin will make a crossover version of the DBX concept shown earlier this year in Geneva, and Jaguar is launching the F-Pace crossover, which will debut in Frankfurt. These new entries will invigorate a segment that's comprised of the Mercedes G63 AMG and the Land Rover Range Rover SV Autobiography, and Bentley is poised to grab a large share of it, Fletcher noted. IHS forecasts Bentayga sales could hit 3,000 units per year in 2017 and 2018, pushing total Bentley sales to more than 10,000 in the next few years. The vehicle will also get plug-in hybrid and diesel variants to widen its reach. The Bentayga is a sales grab, for sure, but Bentley took care to ensure the SUV remained true to the brand. It's laden with the top-shelf wood, leather, and metal, and it comes standard with an expansive panoramic glass roof. It also has intelligent features like electronic night vision and an optional responsive off-road system that can be configured to adapt to eight different settings. It's a different kind of Bentley, but it's a harbinger of things to come for the world's richest luxury makers. Other News & Notes Toyota debuts next-gen Prius Toyota revealed the next-generation of its iconic fuel-sipping hybrid, the 2016 Prius, at an event in Las Vegas. The car promises 10-percent gains in fuel efficiency, though actual figures – and even powertrain specifics – were not revealed. We estimate that could mean about 56 miles per gallon in city driving and 53 on the highway.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Bentayga will be the world's fastest SUV

Bentley is getting close to unveiling the Bentayga crossover. And this latest preview clip packs a punch. The Bentayga is depicted in the video above and the images below undergoing high-speed testing on an oval test track (albeit still under camouflage). And with it comes some interesting figures. First, Bentley confirms the Bentayga will adopt a new 6.0-liter W12 TSI engine. Revealed this past May in Vienna, the engine still features the same unique layout and twin-turbo setup, but features a new injection system and other advancements to deliver 600 horsepower and 664 pound-feet of torque. That will make the Bentayga, in Bentley's own words, "the fastest, most powerful SUV in the world." To back up the claim, it's showing the ultra-luxe sport-ute reaching a top speed of 301 kilometers per hour. That's 187 miles per hour to us, or a good 11 mph faster than the Porsche Cayenne Turbo S and 25 mph clear of the Range Rover Sport SVR. In other words, as far as top speed in SUVs is concerned, the Bentayga will be the new king of the hill... for now, at least. BENTAYGA: EXPLORING THE LIMITS OF PERFORMANCE Bentayga reaches 301 km/h, making it the fastest SUV in the world (Crewe, 04 September 2015) The all-new W12 TSI engine is the most technically advanced 12-cylinder in the world, delivering the best combination of power, torque and efficiency of any car in its class. With a top speed of 301km/h, the Bentayga will be the fastest, most powerful SUV in the world. This film provides a glimpse of what is to come: a unique combination of performance and luxury. Performance of this nature is rare in any car. It was unheard of in an SUV – until now.