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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2022 Bentley Flying Spur gets more standard features

Adding more standard features tends to be something we see with more affordable vehicles during model year changes. It's a way to add more value and tempt buyers. The Bentley Flying Spur on the other hand, has a lot more to entice buyers than its standard feature list. Nevertheless, Bentley has updated the 2022 model with a number of now included items that make the nearly $200,000 sedan more attractive. All of the features are relatively minor convenience items. They include auto-dimming mirrors, surround-view camera, traffic sign recognition, hands-free trunk opening, welcome lighting and air ionizers for keeping the cabin clear of dust and such. For the price of a Flying Spur, it's a little surprising some of these features weren't already standard, but it's better late than never. Bentley has also introduced two new customization options. For the exterior, the Flying Spur is now available in Cambrian Grey, shown at the top of the post, which brings the color option total to 63. Inside, Bentley now offers open-pore wood veneers. To achieve the look, Bentley applies a matte lacquer just 0.1 mm in thickness, versus the 0.5-mm thick gloss finish. It's available on Crown Cut Walnut, Dark Burr Walnut and Koa wood veneers. Finally, Bentley did some virtual testing of the interior design that led to some reworking of noise insulation around the cabin. The result, the company claims, is an even quieter interior while driving. Exact timing and pricing haven't been given for the 2022 Flying Spur. We don't expect the base price to change much from the $196,000 of the current Flying Spur V8. It should also be available sometime this year. Related Video:  

Bentley plotting Mulsanne performance model for Paris debut

Between three distinct body styles and numerous engine specifications, Bentley has made more versions of the Continental over the years than we would care to count. But one thing it has, by and (very) large left alone is the Mulsanne. Sure, it's done some special editions and some extra equipment packages - it's even toyed with the idea of a two-door convertible version - but at the end of the day, the Mulsanne soldiers on as a four-door sedan with one engine and one engine alone. That may be about to change, however.
Fueled by ambiguous pronouncements from Bentley's returning chief Wolfgang Dürheimer, rumors from the UK suggest that the Flying B marque is preparing a more performance-focused version of the Mulsanne to debut at the Paris Motor Show this October.
Details are few and far between, but we'd expect the Mulsanne's long-serving 6.75-liter V8 engine to be further tuned beyond its current specification of 505 horsepower and 752 pound-feet of torque, accompanied by a stiffer suspension, bigger brakes and other upgrades. Historically Bentley would turbocharge the Mulsanne's predecessors (to turn the 90s-era Brooklands, for instance, into the Turbo R), but the Mulsanne's engine is already spooled up, so the British automaker will likely have to massage the extra muscle out another way.