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For a pot of gold, you could have this Bentley Mulliner Bacalar

You’re looking at the winning entry in an online competition Bentley held recently for colleagues and their families to design their own Mulliner Bacalar, a two-seat roadster of which only 12 will be built. No, there are no plans to build this one, and the rainbow motif on the livery is a nod to the symbol of hope during the COVID-19 pandemic. Still, itÂ’s fun to imagine the head-turning you could do driving it. WeÂ’re told only that the winning design comes from someone named Eleanor, and Bentley adds the disclaimer that “anyone is able to imagine their dream specification from BentleyÂ’s unrivaled spectrum of interior and exterior colours,” so technically, we guess itÂ’s possible that one of the customers whoÂ’ve signed up for one could order this for production. There are also lots of other ways to customize the topless car, inside and out. The colors in the rainbow include Dragon Red II, which features on the launch of the Continental GT V8 back in 2012, and the Orange Flame used to introduce the Bentayga Speed more recently. Bentley used Yellow Flame to launch the Bacalar.  Bentley also held a contest for interior design but hasn't yet shared that winning entry.  The competition was judged by design boss Stefan Sielaff, who previously told Autoblog about how the Bacalar coachbuilding project grew out of requests from well-heeled customers for an ultra-exclusive, customizable product and arrived in just nine months. Inspired by the EXP 100 GT electric concept, the Bacalar uses a 650-horsepower 6.0-liter W12 engine. All 12 are already spoken for at a reported starting price of a cool $2 million. Related Video:    

Bentley resumes restoration of the first T-Series sedan

Bentley has shifted one of its on-going restoration projects into high gear. Found after spending decades undriven, the first T-Series sedan built is being brought back to life by the British company's apprentices and specialists and it should be back on the road by the end of 2023. Manufactured on September 28, 1965, about a week before the model's official unveiling at that year's Paris auto show, the oldest T-Series was finished in Shell Gray with a blue interior. Bentley initially kept the car and used it as a test mule around the world. The big sedan later ended up in private hands with a blue California plate and a "Beverly Hills Motor Cars" plate frame attached to its rear end. It was last registered in 2015, according to the sticker on the plate, though Bentley notes that it has spent decades off the road and in storage. Bentley bought the car and shipped it back to its headquarters in England. It started tearing down the sedan in October 2016: A group of apprentices removed the exterior trim and began preparing the body for new paint, but the project stalled. See, this happens even to luxury carmakers — don't feel bad about the Fox-generation Mustang lingering in the back of your garage. For collectors, projects tend to get delayed when, for better or worse, life happens. Bentley ran into different hurdles: It put the T-Series on the backburner to launch its current range of models, including the Flying Spur and the Continental GT. Nearly six year later, the firm is returning to the garage to wrap things up. It sounds like the T-Series was stored indoors, and being out of the elements might be its saving grace. Mechanics managed to fire up the 6.2-liter, 225-horsepower V8 engine, and they gave it a clean bill of health; the automatic transmission is in good condition as well. There is still some body work that needs to be completed and the interior is almost completely taken apart. Bentley estimates that the project will take approximately 18 months, so it should be finished by late 2023, and it plans to add the car to its Heritage Collection when it's done.  While it's a relatively obscure classic in 2022, the T-Series remains a hugely important part of Bentley's heritage.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.