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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley may develop 500-hp, all-electric sports car

At dinner during the recent press launch for the Bentley Bentayga, CEO Wolfgang Durheimer stood up to discuss potential directions for the Bentley brand. One of them could be an all-electric version of the EXP 10 Speed 6 concept first revealed at the 2015 Geneva Motor Show, Top Gear reports. According to Durheimer, the Speed 6 concept has received incredible customer response, summed up as, "Stop talking about it and build it." Yet the CEO says Bentley would want to do something even more interesting with the coupe, so an electric powertrain with anywhere from 400 to 500 horsepower is being developed. That's not to say we'll ever see it for sale, but the best minds in the company are working on it. Top Gear says that such a car would probably share innovations developed for the rather lovely Porsche Mission E concept we saw at Frankfurt, resulting in a range of around 300 miles and fast charging capability. Traditional engines would also be developed for those that prefer their Bentleys to play four-stroke combustion notes. The other direction - and if we're wagering we think this one is much more likely - would use the Bentayga platform but be a sharper, edgier take on a crossover. At that same dinner, Durheimer said response to the Bentayga has urged Bentley to increase its sales projections. That makes an even stronger case for the smaller crossover already being considered in January this year and reaffirmed in June. Top Gear thinks that would be an "SUV-coupe" with four doors and more performance. Whichever one gets the nod, it's expected to hit the road in the next three years. Related Video: Featured Gallery Bentley EXP 10 Speed 6 Concept: Geneva 2015 View 9 Photos News Source: Top GearImage Credit: Copyright 2015 Drew Phillips / AOL Green Rumormill Bentley Coupe Concept Cars Electric Future Vehicles Luxury Performance bentley bentayga wolfgang durheimer porsche mission e concept bentley crossover bentley exp 10 speed 6

Bentley mulling own spec series for gentlemen racers?

We began to salivate when we saw the Bentley Continental GT3 up close and personal at the 2012 Paris Motor Show. The thought of a track-going Continental GT conjured up notions of the Bentley Boys, the original gentlemen racers, tearing down the Mulsanne straight. Well, according to AutoGuide, it appears our wistful ponderings will be realized in the form of an international spec racing series.
Similar to the Porsche Carrera Cup or the Ferrari Challenge, this will be a one-make series, and Bentley seeks to run races in Europe, North America and Asia. As for the latter, Bentley Board Member for Marketing Kevin Rose suggested that China will be the likely host of an Asian race. According to Rose, sportscar racing is of interest to Bentley's Chinese customers. He also says that there will be participation by dealers. "Our dealers are by definition car nuts," claims Rose.
While the Continental GT3 is being developed for pro-level use, Bentley is apparently working on a turn-key car for gentlemen racers. According to Rose, "We want to make it as easy as possible." While that doesn't sound like the devil-may-care Bentley Boys of yore, it's likely better to attract participation. The first trials are expected for 2013, and Bentley is even considering making vehicles available for privateer teams.