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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche says next Cayenne will be faster than Bentley Bentayga

Bentley and Porsche are both high-end marques under the same umbrella, and may even be collaborating on development of new models – but while they tend to take different approaches and go after different customers, that doesn't mean they can't share a bit of sibling rivalry. And that spirit of competition – even within the Volkswagen Group – looks to be coming to a head in the form of their upcoming luxury performance crossovers. For his part, Bentley CEO Wolfgang Durheimer promises that the brand's upcoming Bentayga sport-ute will (in its top spec with the W12 engine) be the fastest SUV on the market. But in speaking with Car and Driver, Wolfgang Hatz – who holds the Porsche R&D head office that Durheimer used to occupy – says the Bentley won't be king for long. Porsche just released the new Cayenne Turbo S in Detroit, touting it as the first SUV to crack the eight-minute barrier at the Nurburgring. And Hatz says that the next version will be even faster. "Our Cayenne is always very very quick. It is doing 300 km/h [186 mph]. I think if [Durheimer] is doing 2 to 3 km/h more, then why not? He's doing that with a 12-cylinder. Our car will be much quicker on the road." The next Cayenne is slated to use a new generation of engines, and according to Hatz, will benefit from the same (if not more) weight loss as the new Audi Q7 with which it will share its platform. That sounds like a winning combination to us. That is, at least, for fans of performance crossovers. For those who aren't, Porsche promises it won't be bolstering its lineup with any new ones. Apparently the Cayenne and the smaller Macan are enough. Nor will Zuffenhausen slot anything bigger than a V6 into the Macan, according to the report. While Porsche's baby crossover will surely continue to get faster with new iterations, the Cayenne will always remain the performance flagship of its SUV range. Featured Gallery 2015 Porsche Cayenne Turbo S News Source: Car and Driver Bentley Porsche Crossover SUV Performance bentley bentayga porsche cayenne turbo s

You can buy the Queen's Bentley Mulsanne for $285,000

Want to feel like a king or queen driving around town? You'll want a Bentley. After all, the British automaker furnished the royal household of Queen Elizabeth II with the bespoke State Limousine, and delivered the very first new Bentayga to Her Majesty as well. But if you're keen to get a little closer to that sovereign feeling, might we suggest buying the Queen's own Bentley – namely, the Mulsanne you see here. Listed for sale on Auto Trader by a dealership in Surrey, this particular Bentley Mulsanne was reportedly used exclusively by the British monarch from 2012 to 2014. She's said to have used it during the Diamond Jubilee celebrations that marked her 60th year of reign four years ago, as well as for a visit to Prime Minister David Cameron's office at 10 Downing Street for his inaugural cabinet meeting. We wouldn't be surprised if she took over the wheel from her chauffeur from time to time, either. The Muslanne is said to have only 5,826 miles on the odometer – 5,000 of which was racked up in Her Majesty's service, secret or otherwise. On that note, there is no mention of 007-esque gadgetry or basic armoring you might expect from a head of state's car. Provenance aside, this being a Mulsanne, it's motivated by Bentley's ancient 6.75-liter V8, not the gauche 6.0-liter W12 or 4.0-liter V8 in the nouveau riche Continental. It's done up in classic dark green with a tan leather interior and walnut burr veneer trim, and can be yours for GBP199,850 – or $285k at today's exchange rates. Of course you could pick up a new one for not much more, but then you wouldn't be riding around in the Queen's own wheels, now would you? Related Video: Featured Gallery 2012 Bentley Mulsanne - ex-Queen Elizabeth II News Source: Auto Trader Bentley Car Buying Luxury Sedan bentley mulsanne queen elizabeth ii