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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.

The renowned Bentley Blower returns to race again

Defining the Bentley Blower as a monumentally classic racing machine is a massive understatement. And now a modern example of the Blower — called Car Zero — has been built by hand, a copy of the 1929 4 1/2 -liter supercharged car, and it will race yet again. The indomitable Blower, so named for the Roots-type supercharger (built by Amherst Villiers) bolted in at the front of the magnesium crankcase, has been resurrected and will compete at the Circuit de la Sarthe  — translated: Le Mans — in June, as well as at Donington Park in England and at Spa in Belgium later this year. The car has already run a six-hour full-race-pace trial at the historic Goodwood track south of London to test its competition readiness. According to a history published in AutoEvolution, the original car was intolerably unreliable — it did not win any of the 12 races it entered – and was mightily inefficient. “At full steam, the Blower would burn four liters (1.1 gallons) of fuel every minute," the story said. "But its speed was the downright jaw-dropping act of the small, supercharged engine and the four-speed unsynchronized gearbox.” Several so-called Continuation Series Blowers have been commissioned and have been or will be built for sales to customers. All have already been already sold, with few modifications for modern safety, including a rain light and a fire extinguisher. Autoblog contributor Andrew English has driven the $2 million Car Zero, and it's a hell of a tale. A photo gallery of his exploits appears below. About three years ago, Bentley initiated the process of rebuilding the replica of the original Blower with a laser scan of all its parts. Engineers spent about 40,000 hours on the project, using original drawings and blueprints to create “high-fidelity copies” of the original parts. Nor was the interior ignored. Bentley used 22 pounds of horsehair to stuff the seats, the frame is made from ash, and the upholstery is red leather. ItÂ’s still, after all, a Bentley. Bentley Continuation View 13 Photos