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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

On any given Sunday, there'll be a Bentley racing somewhere

Most of us would regard Bentley more as a luxury marque than a racing one. Sure, it dominated Le Mans in the 1920s with five wins (four of them consecutively), but that was a long time ago. It won again in 2003, but that was an exception – right? Bentley doesn't actually race much anymore, does it? The short answer is: yes, yes it does. The automaker rolled out the Continental GT3 a few years ago, following sister companies Porsche, Audi, and Lamborghini into the category. Now you may be scoffing something along the lines of "yeah but it's only GT3," but while you're doing that, Bentley Motorsport is steadily ramping up its racing program. This year we'll be able to see Contis racing in "more than 90 top-level GT races around the world." Count out the off-season that's now drawing to an end as the racing season gears up and you're talking about two races every week. Yeah, that's right: Bentley will, on average, be competing in two races each week somewhere in the world. Those races will be part of series like the Pirelli World Challenge here in America, the Blancpain Endurance Series in Europe, the ADAC GT Masters in Germany, the British GT Championship, and the GT Asia series. So wherever you live, there's bound to be a race coming up where you'll be able to see the Continental GT3 racing towards the finish line. Of course the Bentley Team M-Sport works squad won't be contesting all of those races itself. It has an array of customer and partner teams lined up for series around the world. Instead of fielding, for instance, a works entry in the Nurburgring 24 Hours this year, it'll deligate to the Bentley Team Abt Sportsline. But that's just one of the 90 races in which the Continental GT3 will compete this season, and we're looking forward to seeing how it fares in each. Related Video: BENTLEY ANNOUNCES LARGEST RACE PROGRAMME YET - Bentley Motorsport races across the globe in 2016 - Works team adds Blancpain Sprint Series to calendar - Wolfgang Reip becomes latest Bentley Boy 22 March 2016, Crewe – Bentley Motorsport will contest more than 90 top-level GT races around the world in 2016, as both its works and customer team programmes expand. The Bentley Team M-Sport works outfit will now enter the full Blancpain GT Series and welcomes Wolfgang Reip to the Blancpain Endurance Series line-up.

Bentley creates buzz with 'flying bees,' enters honey business

Bentley’s Crewe factory has bees now. Yes, itÂ’s the same Bentley as the one youÂ’re thinking of. TheyÂ’re called “flying bees.” WeÂ’ll hand it to Bentley, thatÂ’s a solid name. This means the British luxury car maker is officially getting into the honey business. We joke, but there will definitely be Bentley-branded honey as a by-product of this nature venture. The bee announcement came in a press release. In total, Bentley is adding 120,000 honey bees to live in two massive (Bentley-branded) hives. Bentley says that amount of bees is capable of producing about 33 pounds of honey per year, which Bentley claims is about 50 jars worth. How much will a jar of Bentley honey cost? Considering how exclusive itÂ’ll be, we imagine itÂ’s more than you can afford, pal. Onwards to the real reason Bentley is doing this. ItÂ’s part of a biodiversity initiative Bentley continues to work toward. “Bee populations are in decline in the U.K., so installing two hives to help boost biodiversity is a great way to make use of the grassland at the edge of the site. Our ‘flying beesÂ’ are honey bees that have been bred by local beekeepers with over 50 yearsÂ’ experience. With their help, weÂ’re checking on them every week and itÂ’s great to see that theyÂ’re already starting to produce the first Bentley honey,” Bentley said in a statement. The hives were installed far from the actual manufacturing facility on site, so you likely wonÂ’t be met with any unexpected guests upon taking delivery of your Bentley. You might remember that Ford hopped on the bee game first a few years back. Even if itÂ’s a small effort, itÂ’s always cool to see anyone trying to save the bees. We donÂ’t want to be caught in a Black Mirror-like situation with mechanical, autonomous bees doing the work for us after all.