2005 - Bentley Continental Gt on 2040-cars

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Bentley helped a customer outfit a yacht to match their Continental GT

Luxury automakers continue to expand into new areas and offer new services to provide their clients custom, high-end products. Sometimes that involves fancy apartments or garages. In the case of this Bentley Continental GT buyer, they wanted their new yacht to match their nautical-themed luxury coupe. So, Bentley and yacht-builder Contest Yachts obliged. The yacht is a 59-foot Contest 59 CS, and the Continental GT is the V8 variant. The car features a dark blue exterior and "Hotspur" red leather, "Linen" quilted leather and light-stained wood trim in the interior. The yacht features nearly the same specification with a slightly different paint color on the outside, but actual leather sourced from Bentley to trim the interior. The wood used for the bed, cabinetry and other parts of the yacht's cabin closely match the car's trim, too. Bentley says this is a one-off, and indeed, you're likely not going to see another pairing exactly like this. But we suspect that as long a client is willing to put forth the undisclosed amount of money, they would happily collaborate with Contest or another company to custom match a car and a yacht. We wouldn't be surprised if they'd be willing to help match more things, like a private jet and a car. Just have a big enough pocketbook and the options are just about limitless. Related video:

Bentley reveals Bentayga app for Apple Watch

The word "bespoke" is often used in conjunction with British luxury cars. In the case of the new Apple Watch app for Bentley's new SUV, the Bentayga, the carmaker is eager to mention the app that uses "bespoke Bentley digital architecture." The new app synchronizes with the vehicle's touchscreen remote interface via Bluetooth. Bentley says the app handles adjusting the entertainment, heating, air conditioning, and seat massaging functions. Vehicle speed, distance, and outside temperature are also displayed on the watch. It's likely more convenient to precisely adjust the A/C from the back seat by just tapping on one's watch, instead of asking the driver to turn it down a notch. The app is now available for download from the App Store. Related Video: Image Credit: Bentley Motors Bentley Technology Gadgets Infotainment SUV bentley bentayga

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda