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Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project. Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries. At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below. Related Video: BENTLEY INSPIRATOR: PERSONAL PREFERENCE BROUGHT TO LIFE - Inspirator app is the next generation of digital car configurator - Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration - Bentley Inspirator application available to download now at www.bentleymotors.com/inspirator and in Apple App Store (Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.

Bentley warns its 6.0-liter W12 engine won't survive beyond 2026

Bentley confirmed it will only sell plug-in hybrid and electric models by 2026, so its W12 engine will either be axed. Autoblog learned from a company spokesperson that the latter solution has been chosen. "No more W12," a representative replied when we asked what the future holds for the engine. It's a tectonic shift for Bentley, which proudly calls itself one of the industry's largest manufacturers of 12-cylinders. What remains to be seen is when the 6.0-liter will retire. Jan-Henrik Lafrentz, Bentley's board member for finance, affirmed there is "a lot of mileage left in [the W12]," which suggests it's not going away in the coming days, weeks, or months. Its days are undoubtedly numbered, however, which shows the British firm isn't afraid to make difficult decisions to keep up with regulations and market demand. It illustrated this point well when it axed the Mulsanne, its flagship model in the 2010s, earlier in 2020. Pivoting toward electric powertrains gives it an opportunity to return to the segment; sedans normally return better range than comparable SUVs because they tend to be lighter and more aerodynamic. Will it? Executives didn't say a comeback is imminent, but they didn't rule it out, either. "The market for big sedans is interesting. It has changed a lot over the past 20 years. It's not in a growth phase. While we have a great heritage in that space, we have a perfect sedan with the Flying Spur, so let's see what evolves as we release and reveal our electric car strategy," said company boss Adrian Hallmark. Bentley's first series-produced electric car is tentatively due out in 2025. Built on a new platform, it will be the first in a full range of EVs, and the company pledged to phase out the internal combustion engine by 2030.

Bentley announces new S package for Continental GT, GT C

As Bentley's Continental lineup soldiers on dutifully toward a world without big internal combustion engines, Bentley is doing its best to soften the blow for fans of barrel-chested power. While the W12 may be on its way out the door, Bentley's V8 Continental GT and GT C are getting a little extra spark in the form of a new driving-oriented S package that borrows some interior and exterior queues from the Speed series.  "Owners of Bentley’s two-door models have long appreciated the breadth of choice available to them, from the towering performance of the 6.0-litre W12 Continental GT Speed to the characterful beat of the 4.0-litre Continental GT V8," Bentley said in its announcement. "Now, with the arrival of the Continental GT and GTC S, owners can choose to emphasize the sporting character of the 4.0-liter V8-powered Bentley Continental GT, thanks to a package of performance-focused design and engineering features." Bentley says the S package is for those who are focused on driving pleasure. Standard equipment includes a sport exhaust (the better to announce the presence of that 542-horsepower V8) and Bentley Dynamic Ride, along with a set of 22-inch wheels that are unique to the S model. Inside, the upgraded sport seats bear "S" embroidery, and the dark theme employed on the exterior accents continues on the dash and upholstery. The instrument cluster graphics are unique, as well.  "The new S range adjusts the Bentley grand touring recipe to center on the pleasure of driving – an opposing yet complementary emphasis to the 'Wellbeing behind the Wheel' concept of the recent, comfort-centric Azure range launch," Bentley said.  Related video: Our Bentley Continental GT First Edition is here | Behind the Wheel S01 // E05