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Bentley introduces Bentayga First Edition at VIP event in LA

The first customers to place their orders for the new Bentley Bentayga will get a special First Edition model. Each is outfitted with unique trim inside and out, and comes with a special wristwatch. Bentley just unveiled the new Bentayga First Edition at a special VIP event ahead of the Los Angeles Auto Show opening this week. The Bentley Bentayga First Edition features 22-inch two-tone wheels, special Union Jack badging, and illuminated treadplates. Inside it benefits from unique diamond quilted leather, embroidered seats, contrast stitching, and ambient lighting. Along with those specifications, this initial run will be limited to just ten exterior colors. Those fortunate first customers will also get their choice between one of three timepieces crafted by Breitling: one with a multifunction electronic movement, another with an integrated emergency transmitter, and a third automatic designed for women. All told, only 608 examples of the First Edition will be offered. The quantity is a reference to the metric output from the 6.0-liter twin-turbo W12 engine, which produces 600 horsepower – or 608 ps. That's enough to rocket the luxury off-roader to 60 in 4.0 seconds flat and on to a top speed of 187 mph, making this the fastest and most powerful SUV currently on the market. Related Video: BENTLEY DEBUTS BENTAYGA FIRST EDITION AT EXCLUSIVE VIP CUSTOMER EVENT - First 608 Bentaygas to be exclusively designed and highly equipped - Bentayga is the most powerful, most luxurious, most exclusive and fastest SUV in the world - Limited edition celebrates the creation of an all-new luxury SUV market segment - Each owner to receive one of three special-edition Breitling chronographs (Los Angeles/Crewe, 16 November 2015) Bentley Motors is debuting the Bentayga First Edition to a select group of VIP customers tonight at the iconic Sunset Marquis Hotel, Los Angeles. The exclusive limited edition of the most powerful SUV in production is restricted to just 608 cars globally. The eye-catching specification with exclusive details and unique components demonstrates the Bentayga's abilities to the fullest. The First Edition's unique design includes Union Jack badging, illuminated treadplates and 22" black painted and polished wheels. Just ten exterior colours are offered, highlighting the exclusivity of the model.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Weekly Recap: Auto execs face life in prison for recall delays under proposed legislation

The stiff punishments are part of broader transportation legislation, but clearly McCaskill has automakers in her sights.
Missouri Senator Claire McCaskill threw down the gauntlet this week, proposing a bill that could send auto executives to prison for life if they were found to have delayed a recall. She also wants to eliminate the limit for fines for auto safety violations, which are currently capped at $35 million.