One Owner, Florida Car, on 2040-cars

Auto blog

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

High-end Bentley Bentayga Apex adds weight-saving carbon goodies, plus nice pinstripes

  Bentley is going on a carbon binge, by introducing the Bentayga Apex Edition, developed by its in-house Mulliner bespoke division and advertised as the Ñ’most dynamic-looking and driving Bentayga ever.Ò’ What’s novel about this crossover, which will be limited globally to only 20 units, is its reliance down low on lighter-weight carbon: 22-inch carbon rims that save a significant six kilograms each in unsprung mass over the standard items. And slotted behind those wheels, a set of carbon silicon discs, which Bentley says can offer improved braking performance, survive temperatures of up to 1,000 degrees, and shave another 20 kilos of weight compared to iron rotors. By employing weight reduction materials, the luxury British brand claims the Apex models achieve improved steering agility — that a carbon wheel does not flex on the road — as well as better braking response and less tire wear. As far as fashion elements for the limited-edition Apex, well-heeled customers will be able to choose from six ‘curated themes by Mulliner,” including Extreme Silver with Beluga stripe and Signal Yellow pinstripes, Pale Brodgar with Anthracite stripe and Bacalar bronze pinstriping, and Alpine Green with matching stripe and orange pinstripe. WeÂ’re especially enticed by Theme 1, comprised of an exterior in Candy Red satin, with a livery of Anthracite and Arctic White stripe and pinstripes in Arctic White. Bentley describes the interior thusly: “Arctic White main hide and Hotspur secondary hide are complemented by Arctic White contrast stitching and seat piping. This contrast colour can also be found framing the satin carbon fibre fascia and waistrails.” Design aside, the Apex Edition is based on the Bentayga S, which houses a 550-horsepower twin-turbo V8 with a top speed of 180 mph, with rear axle steering and active anti-roll technology. Most drivers would probably be satisfied with the common S model, which retails at a starting price of about $220,000. No pricing or availability for the Apex editions have yet been announced.

Bentley going back to Pikes Peak with a Continental GT

Bentley is headed to the clouds again, with Rhys Millen once more at the wheel. The English luxury brand took on the Pikes Peak International Hill Climb last year with a Bentayga, Millen setting a production SUV record of 10:49.902. This year the duo want to claim the production car record over the 12.42-mile, 156-corner course with the new W12-powered Bentley Continental GT. The Pikes Peak organization doesn't list "Production Car" on its list of records. The closest we could find is a record run of 10:26.896 set by David Donner in a 2014 Porsche 911 Turbo S in the Time Attack 2 class. It appears a production car only needs the necessary safety gear like a roll cage and fire extinguisher to qualify for Time Attack 2. An Acura NSX won the category in 2016, just two seconds off Donner's time. Bentley is already working on its run and likely has simulations showing it can outdo Donner's time, but this will be a battle of lean vs. largesse. The Continental GT has all-wheel drive like the 911 Turbo S, and one more gear in its eight-speed dual-clutch gearbox compared to the Porsche. The Turbo S put out 560 horsepower and 553 pound-feet of torque, compared to Millen's ride getting 626 horsepower and 664 pound-feet of torque. But the Bentley weighs roughly 1,400 pounds more than the Porsche, a healthy handicap to drag up to the 14,115-foot summit. Millen's the man to make the attempt, though, having raced up the mountain 25 times and taken five overall and seven class victories. The race goes down - or up, rather - on June 30.