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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Bentley's 1,000th Mulliner project is a one-off purple Bentayga

Bentley's Mulliner division completed its 1,000th project in July 2021, and the milestone car is one you can't miss unless you park it in a lavender field. It's a one-off Bentayga painted purple and fitted with special interior accents. It took seven years for Mulliner to reach this milestone; it formed its own design team in 2014. It designed the sweet potato-colored Bentayga for an anonymous client in Europe who worked closely with the division to create a one-of-a-kind SUV. Look beyond the exterior (or try, at least), and you'll see the cabin features Olive Ash wood trim, which is normally found in the now-retired Mulsanne, plus twin-stitching on the seats and on the door panels. Mulliner's work extends far beyond unusual paint colors and new stitching patterns. Its first project was bringing a limited-edition model named Flying Spur Serenity to life. The sedan received redesigned seats, among other features. It also developed stone veneers for some of Bentley's cars, a variant of the Mulsanne Speed named Blue Train that honors Bentley's racing heritage, a Mulsanne-based six-seater limousine, and the Bacalar roadster, which is limited to 12 examples worldwide. It's based on the Continental GT, but the two models share no body panels. It has also applied its expertise to a handful of unusual projects. For example, Mulliner sometimes helps design the liveries worn by Bentley's GT3 race cars. It fine-tuned details on the 1929 Team Blower continuation car, and its resume also includes creating scale models, sculptures, plus picnic baskets complete with silverware and glasses. Related Video:

Bentley Bentayga crossover prototype keeps on strippin'

The Geneva Motor Show is over, and the stunning EXP 10 Speed 6 concept has had its moment in the limelight. But now it's back down to business for Bentley. That means working on getting its new Bentayga crossover to market, and from these latest spy shots, it seems that's exactly what the British automaker is up to. Pictured here wearing less clothing than ever before, the Bentayga looks pretty darn near ready for its debut. The pre-production prototype even has its full leather seats in place, with plastic covers to protect them as the development drivers (like the one trying his darnedest to block the shots) do their thing. Of course there are still some parts hidden from view, with thin foil covering the headlights, taillamps and rear quarter windows. There's also something weird going on with those gills on the rear door. And the wheels are likely to be replaced as the rest of the trim is installed. But by and large, what you see here is what the production version is expected to look like, sans the polish. Related Video: