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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

Bentley producing Grand Convertible in grandiose exclusivity

The Googology wiki that celebrates numbers has entries for 42, 151, SpongeBob's Number, and Three Hundred Billion Gazillion. The wiki has no entry for the number 19, which means it doesn't commemorate Steely Dan's "Hey Nineteen," Paul Hardcastle's song "19," or the official production run of the Bentley Grand Convertible. That's right, the abundant and abundantly luxurious Mulsanne-based Grand Convertible will arrive on public roads in 2019. However, Bentley plans just 19 examples of the droptops, and none of them will come to America; only Europe, the Middle East, and Russia have deemed the Grand Convertible roadworthy. Retail price for the Grand Convertible, as if you could buy one in the store, is said to start at $3.5 million - roughly ten times more than the recently-facelifted Mulsanne Speed donor vehicle. ( YouTube gearhead Shmee150 captured the new production look in video taken this month at the Bentley showroom in Dubai.) Actual prices will surely run much higher since Bentley's Mulliner division will oversee the builds. That means custom two-tone colors, shape-shifting diamond quilting inside, Beluga leather, color-matched contrast stitching, and a Burr Walnut tonneau that's the largest veneer ever used on a Bentley. All of that comes before appending every fanciful option an owner consents to fund. Why the wee production run, when Bentley could certainly sell more than 19 specimens? Walter Owen Bentley founded his car company in August, 1919. Even though Walter's first Bentley 3-Litre didn't arrive until 1921, the 19 Grand Convertibles honor the centenary of the company's official founding. Bentley foreshadowed the minuscule production last year, though in a different guise: in March 2016, when Bentley CEO Wolfgang Duerheimer suggested the return of the Azure convertible, the boss said a potential Azure "would be built in [a batch of] 20 units and sold to absolute connoisseurs at a very high price." Give or take a digit, sounds like promises kept. Related Video: