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The 2020 Bentley Flying Spur has 3-D wood now, and it looks spectacular

This is the coolest wood you’re going to see today. We promise. Bentley is now manufacturing something it calls “Three-Dimensional Wood.” And yes, all wood we come into contact with is 3-D, but this stuff pops out at you like people and items do in a 3-D movie. YouÂ’ll find it in the rear door inserts of the Bentley Flying Spur, assuming the owner checked the box. One look at the photos will have you going, “how the Â… ?” Yes, itÂ’s pretty wild to see, and we can imagine the effect it has in person is even stronger. Bentley did explain how it made wood look like the diamond-quilted leather it uses in its seats, though. As one would expect from Bentley, itÂ’s a hell of a process.  Each rear door and quarter panel is crafted out of a single block of wood. Bentley uses either American Walnut or American Cherry timber. They start by machining the back of the log to match a die-cast aluminum door panel template. ItÂ’s bonded to the template, and then the difficult work begins. Skilled craftspeople carve the wood to its three-dimensional surface with a multi-axis routing machine to a tolerance of 0.1 mm. They then hand finish the cuts to achieve perfect results. Finally, a lacquer is applied to attain the color and texture that Bentley desires. Left: EXP 10 Speed 6 Concept; Right: Production Flying Spur pattern This design of wood was first seen in a Bentley concept from 2015. It was called the Bentley EXP 10 Speed 6 (shown above, left). After the positive reaction to that design, Bentley says it felt a production adaptation was in order.  “Three-Dimensional Wood is the next interior design element weÂ’ve taken from concept car idea to production reality,” Brett Boydell, Head of Interior Design for the Flying Spur said. “It works in perfect harmony with the three-dimensional leather quilting across the cabin of the Flying Spur and creates an even more special environment for those being driven.” If you were to count the number of carved diamonds in the wood, youÂ’d come to a total of 150 in the Flying Spur. As of now, the big sedan is the only Bentley this option is available in. We wouldnÂ’t be surprised if it expanded to others in the future. In addition to that, this is a design that could be translated into lesser luxury cars using cheaper processes and 3-D printing. Bring on the 3-D wood. Related Video:    

Bentley EXP 10 Speed 6 gets positive reactions on auto show circuit

Bentley is in the midst of a world tour with its EXP 10 Speed 6 concept. Unveiled at the Geneva Motor Show last month, the concept subsequently appeared in New York and now in Shanghai, and will stop in the Middle East on its way back home to England. The purpose: to gauge reactions from potential customers. And so far it's reportedly been pretty good. Speaking with Autocar in Shanghai this week, Bentley CEO Wolfgang Durheimer said most of the potential buyers who spoke to the company after seeing the concept have encouraged Crewe to build it. The only adjustments it's been asked to make were to the front end. Those LED ring headlights look interesting, but would be unlikely to make production. And the grille would likely be more swept back than upright. The process is similar to how Bentley is evolving the EXP 9 F crossover concept into the production Bentayga. The company is listening to customers about what they like and don't like, and adjusting accordingly. Of course none of that means that the EXP 10 Speed 6 will actually see production. It would still need the green light from parent company Volkswagen, which has been cutting back on development spending lately. And with the Bentayga yet to reach showrooms, Bentley has its hands full at the moment. But the segment in which this luxury GT would compete – against the likes of Aston Martin and Maserati – is not one where the VW group really participates at the moment. Neither Lamborghini, Audi nor Porsche have a front-engined sports car in this segment, with only Bentley's own Continental GT coming close. The potential to take a slice of a different pie could prove enough to convince the powers in Wolfsburg to sign off on the EXP 10 Speed 6, especially if it can be based on an existing architecture and shared with other divisions. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.