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Bentley shows Mulsanne Speed 'Blue Train' by Mulliner

Bentley is honoring its racing heritage with a new, very limited-edition version of its Mulsanne Speed sedan. It's called the Blue Train, and it was created to remember the victory of the company's iconic Speed Six in 1930. In that contest, Bentley Chairman Woolf Barnato accepted a challenge to not only beat the high-speed Le Train Bleu from Cannes to Calais, but that he could be in London by the time the train reached the English Channel. Barnato won the race, and from then on, the car he drove was known as the Blue Train Bentley. The spiritual successor to that Speed Six, just four Mulsanne Speeds were handed to Mulliner for another of the coachbuilder's Limited Edition treatments. Exterior upgrades are kept simple, with unique black wheels, a menacing, almost steel-blue paint and grilles that look slightly darkened. In all, it's pretty simple. Interior changes are limited, with Bentley saying the fluting on the door panels is based on the Barnato's Speed Six, while the wood veneer on the dash has an image of the race winner on it. In back, there's a personalized "hamper" (picnic basket, to us Yanks) that's been finished in Burnt Oak and Camel leather, so that it matches the interior. Inside, demanding owners are treated to "Robbe and Berking silver plated cutlery, Haviland Limoges porcelain crockery, Linley crystal champagne flutes and a 100-percent Angora picnic rug, woven in Scotland." Naturally, there are Blue Train details on things like the silverware holders. "The fact that we are producing just four of these Limited Editions is highly significant, as Barnato famously made it to the club in London four minutes before the train arrived in Calais," Bentley's regional director for Europe, Robert Engstler, said in a statement. "The unique design elements bring back nostalgic memories of one of the most legendary Bentleys of all times." We only have a pair of images of the newest Blue Train Bentley right now, and just one of the actual exterior of the vehicle itself. It's a looker, to be sure. Check it out, and then scroll down for the official press release from Bentley.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.