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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley's Ultra Performance Hybrid succeeds the 6.0-liter W12

The twin-turbo 6.0-liter W12 engine composed the soundtrack to dreams around the world once it found a home in the Bentley Continental GT, which entered a production in 2003. That engine will sing its final encore in the Bentley Batur Convertible before the curtain comes down, tuned to its highest-ever output of 739 horsepower and 738 pound-feet of torque. The Englanders in Crewe have lifted the hood on the successor, without providing all the details. What we know for now is that the powerplant debuting this summer is called the Ultra Performance Hybrid, a V8 PHEV with "more than 750 PS combined output" and an all-electric range of 50 miles on the WLTP cycle.   We haven't been given a displacement figure, nor did Bentley use the word "turbo" in its release. However, looking around the Volkswagen Group, the twin-turbo 4.0-liter V8 PHEV in the Porsche Panamera Turbo E-Hybrid and Lamborghini Urus SE seems a solid fit for this application. We're told to expect "the highest output ever offered in a Bentley," Since the 740 hp in the droptop Batur equals 750 PS — achieved without electrical assistance — there's reason to hope for something closer to 800 hp than 750. The Panamera Turbo E-Hybrid makes a combined 670 hp and 680 lb-ft, the Urus SE a combined 800 hp and 699 lb-ft. Both of them also hide a 25.9-kWh battery. [video width="2000" height="720" mp4="https://s.aolcdn.com/os/ab/_cms/2024/05/09084632/bentley-hybrid-sound.mp4"][/video] In the Bentley, the e-motors will also spread torque across a wider swath of the rev band than the non-hybrid W12. The company released a short sound clip, and yep, this things sounds like a Bentley engine, from purr to growl never leaving the basso profondo range. The Ultra Performance Hybrid will take its place at the top of the Bentayga, Continental GT, and Flying Spur ranges before the summer ends. We find out closer to that time what happens to the other engines on the menu, the twin-turbo 4.0-liter non-hybrid V8 and the twin-turbocharged 2.9-liter and 3.0-liter V6 plug-in hybrids for the Flying Spur and Bentayga, respectively. 

Bentley orders are up by 50% thanks to Chinese buyers

LONDON — Bentley began the year with 50% more orders than the start of last year and built more luxury cars in January than the same time in 2020 as China boosted demand despite challenges from the pandemic, its boss told Reuters on Wednesday. The Volkswagen-owned brand said it had not faced major disruption from Britain's exit from the European Union nor from a shortage of semi-conductor chips, which has forced some automakers to halt or reduce production. Based in Crewe, northern England, the over century-old marque made a small profit in 2020, when its factory was forced to close as Britain entered its first national lockdown, and hopes to build on that this year. "The order bank at the beginning of this year was 50% higher than it was at the beginning of last year," Chief Executive Adrian Hallmark said in an interview. "China, by far, is the most outstanding performance in the world in respect of level of orders compared with normal expectations." The firm sold 11,206 cars in 2020. Related Video: