07 Bentley Flying Spur 31k Miles Mulliner Pkg Contrast Stitching Bluetooth 09 on 2040-cars

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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.

Bentley recalls 27,640 Continental, Flying Spur models

Even the world's most luxurious automakers aren't immune to recalls. Bentley is proving this point with a campaign on 27,640 of its posh models worldwide for a loose battery cable connection, Reuters reports. The problem affects all examples of the Continental GT, GTC, and Flying Spur with build dates between February 2011 and June 2014, and there are 7,778 of them in the US, according to company spokesperson Erin Bronner to Autoblog. "On a limited number of cars, a bolted connection for a battery cable joint could be loose where it passes through the front bulkhead," Bentley said in a statement. According to Bronner, there were four incidents were this electrical joint overheated, but there have been no reports of any injuries. As a repair, dealers will install a new connection system, which will take around two hours. Scroll down below for the entire statement. Related Video: Bentley Statement: Bentley Motors is conducting a precautionary voluntary recall of all Continental GT/GTC/Flying Spur and new Flying Spur models built between February 2011 and June 2014. On a limited number of cars, a bolted connection for a battery cable joint could be loose where it passes through the front bulkhead. To address this, we will replace the components with a new connection system for all vehicles, which will take approximately two hours per car. All Bentleys built outside of these dates, and all Mulsanne models, are unaffected. The safety of our customers is Bentley's foremost priority and we pride ourselves on the highest standard of quality and service. We are working quickly to ensure that all vehicles are checked and resolved efficiently and effectively. Customers are being contacted by their local Bentley dealer to arrange an appointment. This is a voluntary recall and is in no way connected to any other recalls from other automotive manufacturers.