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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be made, going on sale in April for 3,000 pounds (3,500 euro, $4,572 US) for a 40-ml bottle.
The other two options were created by French perfume house Firmenich. They also start with "fine wood and leather notes," with Bentley for Men getting an addition of cedar and patchouli, the Intense version throwing in African geranium to "take these notes to another level."
If that won't be enough to fulfill your lust for vehicular aroma, the full line also includes after shave balm and hair and body shampoo. When they go on sale in April at select retailers, prices will start at 24 pounds (27 euro, $36 US) for the shampoo and top out at 69.50 pounds (87 euro, $106 US) for the Intense eau de parfum. You can read more about them in the press release below.

1931 Bentley 8 Litre is the 2019 Pebble Beach Concours Best of Show

A 1931 Bentley 8 Litre Gurney Nutting Sports Tourer took home the title of Best of Show at the 69th running of the Pebble Beach Concours d'Elegance. It's probably the only time the owners will be okay with a bunch of tiny pieces of paper raining down on the immaculate open interior.  The 2019 Pebble Beach Concours took place on Sunday, August 18, 2019, and it capped a typical Monterey Car Week filled with hundreds of millions of dollars worth of automotive excellence. Some cars sold for eight digits, while others unexpectedly failed to meet reserve (even at eight digits).  The '31 Bentley had stiff competition for the top honor. The finalists for Best of Show included a 1938 Talbot-Lago T150C-SS Figoni & Falaschi Teardrop Cabriolet owned by Richard & Melanie Lundquist, a 1936 Mercedes-Benz 540K Erdmann & Rossi Special Cabriolet owned by The Keller Collection at the Pyramids, and a 1962 Aston Martin DB4GT Zagato Coupe owned by David F. MacNeil.  The Bentley, which has custom coachwork from J. Gurney Nutting & Company Limited, is owned by The Honorable Sir Michael Kadoorie of Hong Kong. This is the first time a Bentley has won the Pebble Beach Best of Show since 1965, a fact that makes for a wild coincidence considering Bentley is celebrating its centenary this year, as well.  "The Centennial of Bentley may have played a role in this award, but the 8 Litre is the ultimate W. O. Bentley–era automobile," Kadoorie said, according to a press release. "This is the car that represents Bentley at its finest, and I have been very fortunate to have a car that has this elegance and finish, and that the Pebble Beach Concours feels is worthy." In other awards news, a 1938 Talbot-Lago T150C-SS Figoni & Falaschi Teardrop Cabriolet won Most Elegant Convertible, a 1950 Alfa Romeo 6C 2500 Ghia Supergioiello Coupe won Most Elegant Closed Car, a 1929 Rolls-Royce Phantom I Brewster York Roadster won Most Elegant Open Car, and a 1956 Ferrari 250 GT Zagato Berlinetta Speciale won Most Elegant Sports Car. The Pebble Beach Concours live streamed a good portion of the sunny festivities, and we've included it below. Scroll to about the 3:27 mark to see the best-of-show presentation that capped off the day.