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Bentley's idea of future luxury includes holographic butler

Anybody can daydream, and British carmaker Bentley is no exception. Their vision of an autonomous luxury car is taken so far into the future that it will come with a hologram of a butler. This isn't just a fan-made, Photoshopped image designed to stir a little fantasy, but an official image released by Bentley depicting what their cars might look twenty years from now. The "Future of Luxury" concept image is the work of Bentley's design team, headed by German Stefan Sielaff. Sielaff has worked with Audi and Volkswagen interior design for decades, with a short interim over at Mercedes-Benz's Interior Competence Center. Sielaff has been at Bentley since 2015, and his team is hard at work conceiving the direction of luxury cars in the semi-distant future. Even if Bentley is traditionally closer to Alec Guinness than Princess Leia, a holographic interface is an interesting glimpse into the science fiction thought process of today's car design. Other touches seen in the interior concept image have to do with mood lighting, screensaver-style images displayed on the side panels, and a touchscreen music interface that appears to display Beck's 2005 album Guero. Still, 2036 isn't that far in the future that a Bentley passenger wouldn't take the time to write a few letters by hand. Related Video: Featured Gallery Bentley Future of Luxury Concept Auto News Design/Style Bentley Technology Emerging Technologies Gadgets Infotainment Concept Cars Future Vehicles Luxury

This Bentley Bentayga can be yours if you enter to win it today

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. If you thought Omaze was swinging for the fences this year with a Mercedes-AMG GT Stealth Edition as a sweepstakes, their latest will blow you away. It’s a 2021 Bentley Bentayga V8, a prize worth nearly a quarter-million dollars. The 2021 Bentayga features a 4.0-liter twin-turbo V8 that makes 542 horsepower and 568 lb-ft of torque. That kind of power will propel you and up to four other passengers to a top speed of 180 miles per hour. If you so choose, you can tow up to 7,700 pounds, though we seriously doubt youÂ’ll see any of these at the boat ramp on Saturday morning.  Win a 2021 Bentley Bentayga V8 - Enter at Omaze The exterior obviously stands out, but as with most luxury SUVs, the interior is just as important, if not more so. HereÂ’s what we had to say about the inside of the 2021 model, which was the first major refresh since the Bentayga was introduced in 2016: “Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats. ItÂ’s built around new tech, as Bentley has integrated its 10.9-inch touchscreen infotainment display in the center stack directly below the new air vent design and clock, fully spanning the width of the area now. This system adds wireless Apple CarPlay and Android Auto, and Bentley has updated the carÂ’s USB ports to USB-C outlets. Bentley has also adopted the fully digital instrument cluster from the Continental GT and Flying Spur, which allows you to customize the screen to a number of different views. Even the rear seat passengers are getting an upgrade, as Bentley has added a larger rear seat touchscreen control tablet thatÂ’s faster than before. “There are some new convenience features added for the refresh, too. For example, the windshield washer jets are now integrated into the wipers and feature 22 heated washer jets in each arm. ItÂ’ll continue to be offered in four-, five- and seven-seat configurations. The four-seat version gains 3.93 inches in knee room this year due to better reclining seats, and even the five-seater has rear seats that recline more than last year.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.